How to Use Your Blog to Increase Your Customer Base
A 2019 study found that businesses who blog receive 55% more visitors than those that don’t. And yet many companies still aren’t blogging, or they made a few posts years ago and then abandoned it shortly thereafter. This is often because the benefits of blogging...
Why Is Identifying Keywords Important for Research
It is no secret that the SEO landscape has changed over the past couple of years. Search engines are relying less on keywords as they try to delve into the deeper search intent of users. So you might be asking yourself, “Why is identifying keywords important for...
Copywriting Tips For Each Marketing Channel You Can’t Afford To Miss
When it comes to your online presence, you need to cover a lot of ground. Every marketing channel is important. After all, brands rely on more than their website or Facebook page in order to reach new customers and convey their image. You need to have solid content on...
Converting Visitors into Subscribers into Customers
Getting people to read your blog is one thing, but what about turning these readers into subscribers? Or to take things one step further, turning your subscribers into customers? After all, many blogs exist simply as a way of attracting new consumers to a business. If...