Build Authority on Top-Tier Industry Publications

Thought Leadership blogs are great, but aesthetic are everything when it comes to prestige. Unless you already operate a website where industry leaders come to get their news, a Guest Post campaign legitimizes you, your brand, your company, and your website in a way that simply posting on personal channels can’t accomplish.

Guest Post Services offer a multilevel marketing approach.

First, each placement works to build 3rd party legitimacy. Being recognized by unbiased sources that speak truth in your industry is the foundation of great Thought Leadership. Plus, posting links to your recent “publication” is a huge boon on your personal and company channels.

Second, each placement is a backlinking SEO play that builds you organic rankings. The 3rd party website published your article which has links from your website (blog, landing page, homepage). You get bonuses to your domain rating from such a high authority source when the Google algorithm recognizes the backlink.

Third, because you have a byline on the post, readers from that website might contact you directly, or go to your website, providing a new source of lead generation. 

Guest Post Services are best supported by a strong website with regular blogs and a social media strategy so that all new placements thrive in a healthy content marketing ecosystem. But as a stand alone play, they are incredibly effective because of their multilevel marketing approach.