Converting Visitors into Subscribers into Customers

Posted : July 10, 2018

Word Count: 727 

( 3 Min )

Getting people to read your blog is one thing, but what about turning these readers into subscribers? Or to take things one step further, turning your subscribers into customers? After all, many blogs exist simply as a way of attracting new consumers to a business. If you’re to learn how to grow a blog, find out how you can convert your readers into paying customers that increase your bottom line. 

Urging Your Visitors to Act

If you want your readers to do something, like subscribe to your blog or buy one of your products and services, you have to ask them first. Your readers aren’t going to take it upon themselves to engage with your business unless you give them some direction. That’s why all of your blog posts need to have an effective CTA or call-to-action that asks them to take the next step, whether it’s filling out a contact form, buying a product online, or subscribing to your blog.

Some examples include:

  • Like our content? Subscribe to our blog today!
  • Want more marketing advice? Sign up for a free consultation today!
  • Looking for used cars in your area? Visit our dealership today!

When writing a call-to-action, Sean Harrington, Director of Development at Web Design Louisville writes, “You need to, essentially, hold their hands and lead them to the goal. Tell them a story about the product and give them the steps that they need to eventually convert to a buyer.”

how to grow a blog

Getting Visitors to Subscribe to Your Blog

If you want to increase the number of people that subscribe to your blog, you need to include a CTA at the end of every post that asks them to subscribe. This should be as simple as having your readers enter their email information. You can then send a notification to their inbox every time you publish a new blog post. Use tools like MailChimp to create an email newsletter for your blog, so you can quickly reach all your subscribers.

Getting people to subscribe to your blog is the first step towards creating a lasting relationship with your readers and boosting blog traffic. It also guarantees that a certain number of people will be reading your posts.

Turning Subscribers into Customers

If you’re running a small business and you’re using your blog to promote your products and services, you should end every post with a CTA that asks the reader to contact your business, buy one of your products or services online, or visit your store in person. You can also use your blog posts to link to other pages on your website, such as product and service pages or a contact page. If a reader wants to learn more about the subject at hand, they can click on a link that helps them get in touch with your business.

It’s usually better to insert a link to a business as opposed to a simple website. Calls to businesses are worth 3X more than clicks to website.

Now That You Know How to Grow a Blog

Converting your blog readers into subscribers and your subscribers into customers all starts with a compelling CTA. Motivate your readers to take the next step by adding a CTA to every post. If you’re interested in developing more detailed and comprehensive strategies, you can start working toward Thought Leadership, and expand into all marketing channels to get the most impact. But mastering how to grow a blog is key to generating engagement and conversions from your content.

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