• How to Grow a Blog

Converting Visitors into Subscribers into Customers

Steven Briggs, Technology Content Specialist @ Article-Writing.co
Posted On: July 10, 2018
Getting people to read your blog is one thing, but what about turning these readers into subscribers? Or to take things one step further, turning your subscribers into customers? After all, many blogs exist simply as a way of attracting new consumers to a business. If you’re to learn how to grow a blog, find out how you can convert your readers into paying customers that increase your bottom line.

Urging Your Visitors to Act

If you want your readers to do something, like subscribe to your blog or buy one of your products and services, you have to ask them first. Your readers aren’t going to take it upon themselves to engage with your business unless you give them some direction. That’s why all of your blog posts need to have an effective CTA or call-to-action that asks them to take the next step, whether it’s filling out a contact form, buying a product online, or subscribing to your blog.

Some examples include:

  • Like our content? Subscribe to our blog today!
  • Want more marketing advice? Sign up for a free consultation today!
  • Looking for used cars in your area? Visit our dealership today!

When writing a call-to-action, Sean Harrington, Director of Development at Web Design Louisville writes, “You need to, essentially, hold their hands and lead them to the goal. Tell them a story about the product and give them the steps that they need to eventually convert to a buyer.”

how to grow a blog

Getting Visitors to Subscribe to Your Blog

If you want to increase the number of people that subscribe to your blog, you need to include a CTA at the end of every post that asks them to subscribe. This should be as simple as having your readers enter their email information. You can then send a notification to their inbox every time you publish a new blog post. Use tools like MailChimp to create an email newsletter for your blog, so you can quickly reach all your subscribers.

Getting people to subscribe to your blog is the first step towards creating a lasting relationship with your readers and boosting blog traffic. It also guarantees that a certain number of people will be reading your posts.

Turning Subscribers into Customers

If you’re running a small business and you’re using your blog to promote your products and services, you should end every post with a CTA that asks the reader to contact your business, buy one of your products or services online, or visit your store in person. You can also use your blog posts to link to other pages on your website, such as product and service pages or a contact page. If a reader wants to learn more about the subject at hand, they can click on a link that helps them get in touch with your business.

It’s usually better to insert a link to a business as opposed to a simple website. Calls to businesses are worth 3X more than clicks to website.

 

Converting your blog readers into subscribers and your subscribers into customers all starts with a compelling CTA. Motivate your readers to take the next step by adding a CTA to every post.

Need help writing?

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The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. 

Seems easy, right? 

Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay! 

Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action. 

As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals. 

Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content. 

Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:

  • Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet. 
  • Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform. 
  • Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
  • Find where your current and potential audience is active online.  Catch their attention by being active and sharing your content marketing materials on these platforms.
  • Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve. 
  • Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience. 

 

Case Study: How Strategic Content Marketing Can Broaden Your Audience

In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.

Dr. Desai’s COVID PreCheck App Content Marketing

For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread. 

Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes

By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope. 

Ready to Invest In Your Article-Writing.co Thought Leadership Package? 

At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package

Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.