How People Search: Understanding User Intent

How People Search: Understanding User Intent

In the most basic terms, digital marketing and SEO can be boiled down to understanding user intent and then structuring your strategy to provide that as comprehensively as possible. As a business, you want to sell something—be it information, a service, or a physical...
9 Reasons Why Blogging Is SEO’s Best Friend

9 Reasons Why Blogging Is SEO’s Best Friend

You’ve probably heard that “content is king.” But what does that really mean? And how does it relate to SEO? In a nutshell, Google (and other search engines) are providing their users with the best possible experience. That means giving them relevant, accurate results...