Build Customer Loyalty with a Best in Class Blog
Tara Crutchfield, Senior Writer, Article-Writing.co
5 July, 2017
Relationship building with your customers is simply good business. Sales, leads, conversion, and marketing strategy are of priority, but so is keeping your current customers engaged with your business–leading to future business and attracting more customers along the way.
A company blog is a ‘proof is in the pudding’ sort of marketing technique for brand building. Use quality, custom content to promote loyalty to your brand.
Customer loyalty with your brand is a delicate thing. Customers don’t expressly want to have a relationship with your company and too much interaction can hurt your loyalty building process.
Here are some tactful ways to garner customer loyalty using your company blog.
Photograph by JESHOOTS.COM via Unsplash
Relate Shared Values
Write out a list of your company’s core values and beliefs. This can be where a ton of your best marketing comes from, not just in your blog.
Out of those core values, find blog ideas based on what is going to resonate with your customers as an honest and pinnacle example of your beliefs and values as a brand.
For example, if one of your values is treating your employees well, focus a blog on an employee of the month or walk through the employee experience and give credit on a job well done.
Karl Staib of Domino Connection, a company dedicated to improving customer engagement had this to say,
“By marketing from your core values, you’ll find the connections you create will last longer because they aren’t based on just money, they are also based on shared values. It’s this extra layer of connection that will help people remember to buy from you instead of someone else.”
The subtle brag–how to humanize your brand
Pat your company on the back, in a tasteful way of course.
Share updates on any charitable work or projects you’re involved with. It will positively impact your reputation and give the customers a reason to stay with you.
If you are a company of record, use the amount of time you’ve been in business as an impressive point. If not, a few things you can subtly toot your own horn about are:
- Positive customer reviews
- Charitable work
- Volunteerism, or activism on a topic important to your brand and your customers
- Awards and accolades on customer service or quality of business
The Harvard Business Review says that companies must learn to brag to draw a line between the price and the quality of their items or services.
To maximize your online marketing impact, customer engagement is a must. You can keep a connection organically, by having a blog discussing interesting topics related to your industry, services, or products that customers can comment and share.
Promoting and engagement and dialogue isn’t just a win for your company in terms of brand interaction, it instills a sense that you care for your customers–keeping them with your brand. An overwhelming 68% of customers leave a company or brand because of indifference or lack of care from them.
Use your company blog and stay engaged using the comments section to interact and allow customers to interact with each other. This can be a bridge between your social media activity and blog as well.
Photograph by asi24 via Pixabay
Probably the most important thing your company’s blog does is to share information to your customers.
It’s so important in fact, that Google says the 1 in 3 smartphone users chose to purchase from a brand other than their originally intended choice, because of the information they provided in the moment they needed it.
This is what will set you apart from competitors. Use your expertise and understanding of your blog audience and target customer to provide useful, relevant content to them.
What kind of information is impactful and relevant?
- Changes and updates on your company
- Industry news
- Information on your products and services
- Information that can assist in purchase decisions (reviews/ product comparisons)
- Lists (top 10 blogs to follow in 2017, top 5 shaving creams to try this summer, 20 must-haves for your summer road trip, etc.)
Custom content will earn loyalty
More than anything, both Google and your customers (two sites/people you want to keep happy) recognize and reward unique content.
Incorporate brand loyalty building into your marketing strategy to keep your current customers happy and gain new ones.
The way to your customer’s heart is by humanizing your brand through those shared core values and letting them know the good you’re doing in the world.
Where can you find custom content for your brand? A custom writing service!
Custom content writing companies will provide you will a pick from the top writers that understand all the components of killer content and can strategize with you to build your customer loyalty or achieve any other marketing content goal you want to reach.
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