5 Tips for Creating Excellent Content

By: David Tile| Founer @ Article-Writing.co

Posted On: May 04, 2016
Creating content is one of the most important things you will do throughout your career as a small, web-based business owner or marketer.


One of the most obvious uses for content is, of course, the marketing campaign. Even after the campaign is over, however, you’ll use creative and unique content to help keep your brand buzzing and to continue to draw in new clients while ensuring current customers remain engaged.

For this reason, it’s important that you understand how to craft, express, and display your very best ideas. Creative writing services can help.

This can be a difficult process – trust me, I’ve been through the wringer when it comes to desperately wracking my brain for new ideas for unique content. In the end, however, there are a few tried and true methods that can help you create strong content that will attract the kind of attention you want to see. Let’s go over a few of them right now.

Things Creative Writing Services Will Tell You

1. Speak Plainly

Have you ever read an article that was so thick with industry-specific jargon that you could barely get through it? That kind of dense writing certainly has its place – but that place is not on a blog or in a campaign designed to appeal to a relatively wide audience. Even individuals who are familiar with the jargon might not find it necessary to wade through it all for the sake of reading a single article.

Say what you want to say, and do it clearly. Don’t use ten-dollar words when a two-dollar word will work just as well. Even if your blog is industry specific, you want to create something engaging enough to attract a wide audience. It’s a bonus if you can create content that’s easily digestible and interesting to even the lay person. Keep it simple.

2. Don’t be Afraid to Fact-Check

Sometimes you’ll be interested in writing about a topic, but might not have the expertise to do so with authority. The worst thing you can do is to simply charge ahead blindly. Don’t pretend to be an expert when you’re not – or, more specifically, back up your claims with solid data in order to lend weight and authority to your words. Spend time fact-checking your claims, and don’t be afraid to revise your work if it turns out that the situation is a little bit more complicated than you anticipated.

Statistics and case studies are your friends when it comes to crafting a solid bit of content that is as informative as it is engrossing. Contrary to popular belief, it is entirely possible to convey a lot of material, including numbers, without weighing down the tone of your writing. Refer to the tip above: when in doubt, keep it simple and explain things as clearly and plainly as possible.

3. The Three “R”s

Don’t publish your content without reading it over! This is true for both the pieces you know are a little shaky as well as the ones you think are solid. In general, you should follow some form of the process below in order to ensure that your work is precise, engaging, and to the point. First, however, take a break to clear your mind, then come back to the content and:

  1. Reread the content with fresh eyes – you can even read it aloud to catch strange phrasing.
  2. Revise ruthlessly.
  3. Rewrite any portions of the content that just don’t seem to work.

4. Understand Your Clients’ Points of View

This should be one of the easiest tips on this list, but you might be surprised at just how often it’s overlooked. Don’t approach every bit of content from a “business owner” or “marketer” perspective. That is to say, don’t focus so much on how writing something will benefit you, but rather how it’s going to help your customers as well as anyone looking for information. Who is likely to read your content? What are the relevant issues facing them?

Learn to view your business through the eyes of a consumer, and you’ll create engaging content that is more likely to be useful to your audience. Don’t take their attention for granted! They’re taking the time to learn more about your business – the least you can do is take the time to ensure that you’re writing something worth the read. Creative writing services can also help out with this.

5. Be Passionate

No one wants to read something that reads like the author was pulling teeth just to get to the end. Is that really the kind of image you want to convey? Of course not! You’re probably passionate about your work. Display that enthusiasm in your content creation process, and your readers will pick up on it while reading.

Content creation can be a difficult process even for creative writing services, but taking the time to do it right is a great way to build a loyal client base that is happy to return to you again and again. It will also help your brand advocates educate others about your incredible business. There are plenty of tools to help you refine your writing skills if needed, and there’s really no limit to the amount of time you can spend rewriting and revising a piece. There are also of plenty of sites to help you get a handle on the kind of content in which your clients might be interested, and creative writing services that can lend a hand too. Above all, be passionate and present your ideas enthusiastically – your clients will thank you for it.

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. 

Seems easy, right? 

Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay! 

Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action. 

As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals. 

Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content. 

Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:

  • Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet. 
  • Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform. 
  • Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
  • Find where your current and potential audience is active online.  Catch their attention by being active and sharing your content marketing materials on these platforms.
  • Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve. 
  • Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience. 


Case Study: How Strategic Content Marketing Can Broaden Your Audience

In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.

Dr. Desai’s COVID PreCheck App Content Marketing

For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread. 

Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes

By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope. 

Ready to Invest In Your Article-Writing.co Thought Leadership Package? 

At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package

Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.