• TIPS FROM BLOG ARTICLE WRITERS

7 Mistakes You’ll Make Hiring a Blog Writer

By: David Tile| Founer @ Article-Writing.co
Posted On: August 07, 2017

Small business, agency, publication, or anything in between, I’m sure outsourcing the writing for your blog has crossed your mind.

Outsourcing is a great option as it’s a cost-efficient solution that will leave you with more time and a better finished product–if you hire the right person.

There are many mistakes that can be made when hiring blog article writers that can end up costing you, big time!

As an established professional writing agency, we’ve gotten hiring the proper copywriters down to a science and know what red flags to avoid.

Here are 7 mistakes that people make when hiring blog article writers.

 

Vague job description

There is a subcategory of blog writer for everything you could image: health and beauty, finance, digital marketing, writing, animals, relationships and so on.

While many blog article writers have more than one niche or at least feel comfortable stepping into another niche for a client, other writers don’t.

To find the perfect candidate for your job posting, be very specific when describing the position. It should be abundantly clear the subject you need written about and the expectations you have for the writer.

Instead of:

blog Article Writers Needed

Try:

Investing and Finance Blog Article Writers Needed

Then, describe the position further in your job listing.

 

Not looking at the candidate’s CV

The last thing you look at (if you look at it at all) when hiring blog article writers is probably their CV.

Big mistake.

A writer’s CV will provide the listed capabilities you’re looking for when making a choice where a sample may not.

Though samples are excellent gauges for the writing abilities and style of the applicant, they don’t clearly lay out their achievements and capabilities.

You should request a CV in your job posting and make it a requirement for the final round of applicants.  

 

Not taking experience into account

What experience your blog article writers have matters…a lot!

Writers are writers for a reason, they are fantastic with words which means a lot of times, they’ll have a perfectly worded CV, resume, cover letter, and application.

That’s great! But, what should really garner your attention is their experience.

Look for quantity and quality when looking at a blog writer’s experience.

You want someone that has worked on content within your industry and the more of that they have, the better.

 

Not having a contract 

It’s a writer not a lawyer. Why would you need a contract, right?

Well, let us tell you…

A contract sets the tone for a professional relationship and describes all the expectations of the job.

This will ensure no gray area of understanding of the job itself, the responsibility of the writer, your responsibility, and the agreed upon pay rate.

Save yourself a huge headache and only work with writers that are willing to sign a contract.

 

Not setting an interview

Remote work should not mean less requirements, if anything it means more.

A writer may look fantastic on paper–a million great samples, reviews from their other clients, a nice freelance website, but this doesn’t mean that they are right for YOUR position.

Your list of expectations may be greater or different than those of their other clients, and it’s important to ask targeted questions to measure the fit between you and your writer.

Interviews can be conducted via phone, Skype, or email. All you need are those targeted questions and an expectation of the type of answers you are looking for.

This is also a fantastic way to gauge your work chemistry. You may spend a lot of time communicating with you writer so it’s important not only that they be a stellar writer, but that you work well together.  

Would you hire an accountant for your company solely based on their application and resume?

Heck no you wouldn’t!

Don’t make an exception for your blog article writers because your blog may suffer for it.

 

Weak communication 

Try not to gag when I give you this cliché piece of advice: Communication is key.

I’m only saying it because it’s true!

You must communicate your expectations to your writer and stay connected throughout the process to get the best content you can.

Blog article writers are a great many things, but psychic isn’t one of them.

If you don’t like the tone they’re taking, the style of their writing, their sentence structure, their sources or anything else, you have to tell them in a concise way so that the issue can be resolved.

This will save you from resentment towards your unknowing writer, your writer from ignorant bliss, and your blog from lackluster content.

 

Going for the cheapest option 

The amount of money a writer is willing to get paid, says a lot about the quality of work they may provide your company.

Any job bidding site can often result in a race to the bottom.

You may be thinking, “Yay! What a killer rate!”

Get that thought out of your head and replace it with, “Why are they willing to go so low, what gives?”

Sure, by going with the cheapest option you may save 5 or 10 bucks, but you’re significantly knocking the quality of the work down for every penny less your writer is willing to take.

 

Let Article-Writing.co do the work for you

We are an experienced company with a writing team that has been the antithesis of each of these mistakes.

It isn’t easy to find talented, reliable writers that do extensive research and provide the best content, but by avoiding the mistakes above, we’ve done it!

Outsource your blog writing needs to us and you’ll get access to our skilled team of writers and editors, all without you having to go through the rigorous hiring process.

 

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. 

Seems easy, right? 

Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay! 

Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action. 

As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals. 

Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content. 

Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:

  • Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet. 
  • Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform. 
  • Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
  • Find where your current and potential audience is active online.  Catch their attention by being active and sharing your content marketing materials on these platforms.
  • Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve. 
  • Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience. 

 

Case Study: How Strategic Content Marketing Can Broaden Your Audience

In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.

Dr. Desai’s COVID PreCheck App Content Marketing

For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread. 

Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes

By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope. 

Ready to Invest In Your Article-Writing.co Thought Leadership Package? 

At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package

Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.