BUSINESS BLOGGING TIPS
3 Simple Ways to Promote Your Blog Posts
When it comes to marketing your brand, though, you’re still stuck playing the popularity game. In today’s ever-growing Internet crowd, being seen is more important than ever. That includes your blog posts. Think about it this way: The more people who read your blog posts, the more it positions you as a thought leader.
But even simple tactics can make your blog posts more visible. Below are three easy ways you can start generating more traffic with your posts:
The 16-point Viral Blog Program is a detailed, exhaustive method for reaching all corners of the Internet.
But promotion can come from a variety of places. If you’re new to blogging, start with the basics: social media.
Although you need to share your content across all your social media platforms, there’s much more to it than that. Start by identifying people who are considered thought leaders in your industry, then reach out to them through social media by following or “liking” them. Then, any time you mention them in one of your blog posts, let them know. That, in turn, will encourage them to share your posts across their already established network of followers.
And don’t simply promote your content once, then forget about it. Schedule every post you write so that it’s shared on your social networks a minimum of four times in a one-month period. Will you receive any blowback for sharing your posts multiple times? Highly unlikely, explains Garrett Moon, founder at CoSchedule.
“Your social media followers aren’t like RSS subscribers who see and read every post,” Moon said in a blog post for KISSMetrics.”In fact, sharing more than once probably is an essential part of providing your audience with the value you promised them. If you don’t share your links a few times, they may never see any of your updates.”
2) Everyone loves freebies
When’s the last time you turned down something free?
OK, better question: When’s the last time you turned down something you were interested in that was free?
Use that same tactic when it comes to your blog posts. Add a “free” piece of bonus material at the end of every post you write, similar to the Viral Blog Program. That free piece of content can then be gated toward obtaining new email subscribers. In other words, the only way your readers can download the free content is by giving their email address.
So, what kinds of “freebies” can you give away? If you offer a product or service, consider making the gated piece of free material a discount or coupon. If that doesn’t work, then write an additional piece of content, such as an eBook or even a resource list.
For example, if you’re a Realtor, the free bonus material at the end of your blog post could be something like, “The Top 10 Schools in Your Area,” then list information about each school and their distance from different communities in your area.
With that said, getting leads out of your free content is doable, but you need to make sure it will attract your target customer base, says Kristi Hines, a blogging expert and owner of Kikolani. “You don’t want to capture just any subscriber – you want to capture someone who will want to learn more about your products and services,” she wrote in a blog post for Social Media Examiner.
3) Don’t forget about your old posts
Do you have old content that never got the traffic you thought it deserved? Or, better yet, do you have an older post that drew a lot of attention?
Use it again.
When writing, take the opportunity to link back to any relevant older posts you’ve written. Doing so “… can drive traffic to those older posts,” writes Rich Brooks, president of Flyte New Media. “In addition, those links will improve the SEO of the original post as well.”
Katrina Crowell, inbound marketer for Flyte New Media, took it a step further. “(Linking back to old posts) adds more visibility,” she said in an exclusive interview with Article-Writing.Co. “Content is a time consuming process, so anytime you can find ways to get more out of your old content, it saves you both time and money.”
It works, too. Linking back to older blog posts generally leads to an uptick in visitors to those older posts, she said.
“Any time you can give a fresh spin or improve your SEO, you’re going to see an increase in traffic,” Crowell said. “This all helps you get better rankings and leads to more eyeballs on your content – and ultimately, helps bring more traffic to your website.”
The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business.
Seems easy, right?
Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay!
Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action.
As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals.
Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.
Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:
- Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet.
- Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform.
- Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
- Find where your current and potential audience is active online. Catch their attention by being active and sharing your content marketing materials on these platforms.
- Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve.
- Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience.
Case Study: How Strategic Content Marketing Can Broaden Your Audience
In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.
For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread.
Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes.
By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope.
Ready to Invest In Your Article-Writing.co Thought Leadership Package?
At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package.
Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.