Just like you like fresh fruits and veggies, freshness matters to those SEO crawlers. Old, stale content from old, stale SEO article writers will have your site quickly flagged and will reduce your visibility in organic searches. New, relevant content that is posted at regular intervals on your blog helps your site look new and current every time your site is scanned.
2. Backlinks Are Incredible
So someone asked you to guest post on their blog. Congrats! You say YES and deliver something truly awesome. But wait – there should be more! Any time you have the chance to blog somewhere other than your own site you should seize the chance to include valuable backlinks to your site whenever possible. Reference data in another article or link to your about page. These links are SEO gold – use them well.
Just as you can insert backlinks into guest posts, you can also use them within your own blog articles. So long as you are linking to content that is relevant to the existing article, you are good to go.
4. Sitemapping Galore
Do you have a sitemap? They are an incredibly valuable tool when it comes to SEO. If you regularly create and submit a sitemap, it is like providing the SEO crawlers with a literal roadmap that they can then look at and see exactly what your website and your blog has to offer.
5. Scratch Someone’s Back And They’ll Scratch Yours
One of the best SEO and digital marketing strategies out there is to cross promote with other bloggers and industry leaders. Start by connecting via social media and commenting on their blogs (pro tip – you can also use those comments as a means to generate more traffic to your own site). From there, build relationships that are mutually beneficial, as you promote their blog and they in turn promote yours.
Keyword rankings still play a huge role in your overall SEO strategy. Focus on several that highlight your target “theme” and try to work those in as often as you can, along with keywords specific to each blog article you post.
7. Images And Videos Count Too!
Tagged correctly, images and videos are a fantastic SEO boost for any blog. By providing detailed descriptions you are letting your site visitors know what to expect in your videos, for example, and you can also use that description as a place to use keywords to the hilt without forcing them in robotically within your actual article text.
8. Social Media Is Your Ace In The Hole
Search engines love social media accounts, and if you do not already use social media regularly you should start immediately. The benefits are many, including chances to backlink to your blog, chances to connect with an audience that will share your work with their followers, and the ability to further position yourself as an industry leader and expert.
9. Every Site Needs Traffic
It may seem obvious, but without site traffic, your SEO goes down. The more of a hotspot you can become, the better your rankings will be. How do you get more people to visit your site? Provide killer content that draws them in with value-based information. Your audience will love you for it…and so will the search engines.