- BUSINESS BLOGGING TIPS
9 Reasons Why Blogging Is SEO’s Best Friend
Just like you like fresh fruits and veggies, freshness matters to those SEO crawlers. Old, stale content from old, stale SEO article writers will have your site quickly flagged and will reduce your visibility in organic searches. New, relevant content that is posted at regular intervals on your blog helps your site look new and current every time your site is scanned.
2. Backlinks Are Incredible
So someone asked you to guest post on their blog. Congrats! You say YES and deliver something truly awesome. But wait – there should be more! Any time you have the chance to blog somewhere other than your own site you should seize the chance to include valuable backlinks to your site whenever possible. Reference data in another article or link to your about page. These links are SEO gold – use them well.
Just as you can insert backlinks into guest posts, you can also use them within your own blog articles. So long as you are linking to content that is relevant to the existing article, you are good to go.
4. Sitemapping Galore
Do you have a sitemap? They are an incredibly valuable tool when it comes to SEO. If you regularly create and submit a sitemap, it is like providing the SEO crawlers with a literal roadmap that they can then look at and see exactly what your website and your blog has to offer.
5. The Most Valuable Digital Currency is Social Currency
One of the best SEO and digital marketing strategies out there is to cross-promote with other bloggers and industry leaders. Start by connecting via social media and commenting on their blogs (pro tip – you can also use those comments as a means to generate more traffic to your own site). From there, build relationships that are mutually beneficial, as you promote their blog and they, in turn, promote yours.
Keyword rankings still play a huge role in your overall SEO strategy. Focus on several that highlight your target “theme” and try to work those in as often as you can, along with keywords specific to each blog article you post.
7. Images And Videos Count Too!
Tagged correctly, images and videos are a fantastic SEO boost for any blog. By providing detailed descriptions you are letting your site visitors know what to expect in your videos, for example, and you can also use that description as a place to use keywords to the hilt without forcing them in robotically within your actual article text.
8. Social Media Is Your Ace In The Hole
Search engines love social media accounts, and if you do not already use social media regularly you should start immediately. The benefits are many, including chances to backlink to your blog, chances to connect with an audience that will share your work with their followers, and the ability to further position yourself as an industry leader and expert.
9. Every Site Needs Traffic
It may seem obvious, but without site traffic, your SEO goes down. The more of a hotspot you can become, the better your rankings will be. How do you get more people to visit your site? Provide killer content that draws them in with value-based information. Your audience will love you for it…and so will the search engines.
The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business.
Seems easy, right?
Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay!
Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action.
As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals.
Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.
Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:
- Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet.
- Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform.
- Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
- Find where your current and potential audience is active online. Catch their attention by being active and sharing your content marketing materials on these platforms.
- Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve.
- Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience.
Case Study: How Strategic Content Marketing Can Broaden Your Audience
In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.
For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread.
Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes.
By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope.
Ready to Invest In Your Article-Writing.co Thought Leadership Package?
At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package.
Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.