PR is going through a transformation that is reshaping the industry and ushering in new approaches to landing press. Consider the changes in news media, for example. Media platforms are shifting from a freemium to a subscription model, leveraging the attention of...
Thought leadership as a concept originated from the C-suite and the halls of some of the biggest companies in the world. And if you want to become a Thought Leader, it’s certainly an involved process. This fact has impacted the opinion of the concept of being a...
Being a thought leader is a concept that is often unfairly maligned. A lot of people see thought leadership as hollow term perpetuated by large corporate names. However, what you need to understand is that while the verbiage of thought leaders may come off as a little...
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