When it comes to marketing your brand, you’re still stuck playing the popularity game. In today’s ever-growing Internet crowd, being seen is more important than ever. That includes your blog posts. That’s why many turn toward professional blogging services to create top-quality content. Think about it this way: The more people read your blog posts, the more they position you as a thought leader.
It also leads to more leads and sales. According to HubSpot’s 2022 State of Inbound Marketing, companies that publish at least 15 blog posts per month average 1,200 new leads each month.
Luckily, there are some tried-and-true ways to promote your blog posts and get them in front of as many eyes as possible. In this blog post, we’ll share 12 simple yet effective ways to promote your blog posts and help them reach a larger audience. So let’s get started!
1. Share on Social Media
This one should be a no-brainer. As soon as you publish a new blog post, share it on all your social media channels. And we mean all of them. Don’t just stick to Twitter or Facebook—get creative and think about which other platforms might be a good fit for your article. LinkedIn, Instagram, Pinterest, and YouTube can all be great places to share your content.
And don’t simply promote your content once, then forget about it. Schedule every post you write so that it’s shared on your social networks a minimum of four times in a one-month period. Will you receive any blowback for sharing your posts multiple times? Highly unlikely, explains Garrett Moon, the founder at CoSchedule.
“Your social media followers aren’t like RSS subscribers who see and read every post,” Moon said in a blog post for KISSMetrics.”In fact, sharing more than once probably is an essential part of providing your audience with the value you promised them. If you don’t share your links a few times, they may never see any of your updates.”
2. Reach Out to Industry Influencers
One of the best ways to get your content in front of a new audience is to reach out to industry influencers and ask them to share it with their followers. Need help determining who the influencers are in your industry? A quick Google search should do the trick.
Once you’ve compiled a list, reach out via email or social media and let them know about your latest article. Many will happily share it with their followers if they think it’s relevant and valuable.
3. Submit to Online Communities & Forums
Another great way to promote your blog posts is by submitting them to online communities and forums related to your industry or topic. For example, if you write a lot about marketing, there’s a good chance you’ll find several marketing-related forums where you can submit your articles.
This is a great way to get in front of new readers who might not have otherwise found you. Plus, it can help you build up an audience of engaged readers over time who are more likely to check back regularly for new content from you. By the way, Quora works for any industry!
4. Email Your Subscribers
If you have an email list (and you should!), let your subscribers know every time you publish a new blog post. This is one of the most direct ways to promote your content since you’re sending it straight into people’s inboxes, where they’re sure to see it.
Just make sure not to overload your subscribers’ inboxes by sending too many emails—once per week is usually plenty unless you have some genuinely time-sensitive content that needs to go out more frequently.
5. Create Graphics for Each Post
Another great way to promote your blog posts is by creating graphics for each one—think images, infographics, charts, etc.—and sharing them across social media platforms like Pinterest and Instagram (two visual-heavy networks).
Canva is a great way for non-designers to create images for blog posts. The site has many templates and tools that make it easy to create professional-looking images.
You can upload your own photos or use Canva’s stock images. The site also has a wide range of fonts and color schemes. Best of all, Canva is free to use.
This can help make your content more visually appealing and thus more likely to stand out and get noticed by potential readers scrolling through their feeds.
And once people start clicking through to read your articles, you can hook them with great writing and keep them coming back for more. So remember to underestimate the power of some well-chosen visuals!
6. Repurpose it into Other Formats
Once you’ve published a blog post, there are endless possibilities for repurposing that content into other formats that will help you reach a wider audience.
For example, you could turn it into a podcast episode, create an infographic based on the data in the post, or even make a video discussing the article’s main points.
7. Optimize it for SEO
Make sure that people searching for information related to the topic of your blog post can find it easily by optimizing it for SEO (search engine optimization).
This means including relevant keywords throughout the article and ensure that the title and meta descriptions are enticing and informative. Not sure how to optimize your blog post for SEO? Article Writing Co can help.
8. Submit It as a Guest Post on Another Site
This is a great way to get exposure for both you and your blog post because you’ll be reaching an entirely new audience that might not be aware of either of them.
But before you submit a guest post anywhere, ensure that the site is reputable and its audience is relevant to yours.
A good rule of thumb is only to submit guest posts to sites with domain authority scores of 50 or higher. Here is a list of 52 sites for guest posts.
9. Promote It through Paid Advertising
Paid advertising is a great way to reach people who might not be aware of you or your blog otherwise.
You can use platforms like Google AdWords or Facebook Ads to specifically target individuals who are likely interested in what you have to say based on factors like age, gender, interests, and location.
10. Include Calls to Action Throughout
Asking people to take specific actions after reading your blog post (like subscribing to a newsletter or following you on social media) makes it more likely that they will.
Plus, if someone does take action after reading, they’re more likely to remember what they read and come back for more later down the road.
11. Everyone Loves Freebies
When was the last time you turned down something free?
OK, better question: When’s the last time you turned down something you were interested in that was free?
Use that same tactic when it comes to your blog posts. Add a “free” piece of bonus material at the end of every post you write, similar to the Viral Blog Program. That free content can then be gated toward obtaining new email subscribers. In other words, your readers can only download the free content by giving them their email addresses.
So, what kinds of “freebies” can you give away? Consider making the gated piece of free material a discount or coupon if you offer a product or service. If that doesn’t work, write an additional piece of content, such as an eBook or a resource list.
For example, suppose you’re a Realtor. In that case, the free bonus material at the end of your blog post could be something like, “The Top 10 Schools in Your Area,” then list information about each school and their distance from different communities in your area.
With that said, getting leads out of your free content is doable, but you need to ensure it will attract your target customer base, says Kristi Hines, a blogging expert and owner of Kikolani.
“You don’t want to capture just any subscriber – you want to capture someone who will want to learn more about your products and services,” she wrote in a blog post for Article Writing Co.
12. Don’t Forget About Your Old Posts
Do you have old content that never got the traffic you thought it deserved? Or, better yet, do you have an older post that drew much attention?
Use it again.
When writing, take the opportunity to link back to any relevant older posts you’ve written. Doing so “… can drive traffic to those older posts,” writes Rich Brooks, president of Flyte New Media. “In addition, those links will improve the SEO of the original post as well.”
Katrina Crowell, the inbound marketer for Flyte New Media, took it further. “Linking back to old posts adds more visibility,” she said in an exclusive interview with Article-Writing.Co. “Content is a time-consuming process, so anytime you can find ways to get more out of your old content, it saves you both time and money.”
It works, too. She said that linking back to older blog posts generally leads to an uptick in visitors to those older posts.
“Any time you can give a fresh spin or improve your SEO, you’re going to see an increase in traffic,” Crowell said. “This all helps you get better rankings and leads to more eyeballs on your content – and ultimately, helps bring more traffic to your website.”
Professional Blogging Services
There are many ways to promote your blog posts so that more people will see them. Some methods are easier than others, but they are worth considering if you want to increase traffic to your website and grow your online following! Thanks for reading!
David is the Founder and Director of article-writing.co, the fastest-growing content creation agency in North America. He has transformed companies by offering high-quality content that has impacted their SEO ranking, revitalized websites with engaging and industry-relevant blogs and website copy, and championed successful email campaign copy.