- TIPS FROM A BLOG CONTENT SERVICE
The Ultimate Guide to Episodic Blog Content
An emerging trend that we’ve seen and are now responding to, are episodic and experimental blogs.
Think about it…
What makes you sit on the couch in front of your television for hours binging on a new Netflix show?
The episodic nature of the content!
You can’t wait to see what happens next and will come back time and time again to see a series to completion.
The same is true of episodic and experiment based content.
A company blog is just as paramount to your digital marketing success as social or email marketing. It is a way to build brand loyalty, inform and engage with your audience, and market your business.
How do you guarantee that your blog will be success though?
You look at other successful blogs and mimic their success!
Ardath Albee, CEO and B2B Marketing Strategist of Marketing Interactions, has a quote that perfectly sums up the execution of this type of content saying,
We of course are following suit and adding this to our line of blog content service for our clients.
What is episodic and experiment based content?
As I mentioned before, you can think of an episodic blog as a TV show, it has a cast of main characters and a central theme, but along the way will introduce new characters and situations to shake things up.
An episodic blog will have a central plot point, with varying themes along the way.
Experiments can also be used in an episodic manner to track and update your audience on the progress or changes of your experiment.
This concept peaks our interest as a service option for our clients because it’s the best of all things content related–it’s long form, heavily research driven, and extremely engaging, bringing your audience back for every post.
One of the most successful episodic and experimental blogs that come to mind is Neil Patel’s $100K a Month Challenge, which he documented on his website Quick Sprout.
His premise was that he could create and build up a brand-new website to generate $100K per month within a year.
And spoiler alert: he did!
With each blog, he would give updates on traffic, revenue, content, SEO strategy, social media strategy, and goods sold.
Neil’s method for success is simple–it’s based around giving his audience value. He underlined this point stating,
Patel isn’t the only one taking advantage of this genius content marketing strategy.
Some companies have taken strategy to a visual format. Kate Spade, for example, produced a short video series called, “Miss Adventure.”
Where Neil’s content was more research driven and experimental, Kate Spade aimed to use their video series to market their apparel to their target audience.
The pilot for their series aired in November 2014 and created so much brand buzz, they continue to use this episodic today.
First hand research and thought leadership
Keynote speaker, author, and CEO of Marketing Insider Group, Michael Brenner knows what he’s talking about when it comes to branding. Part of self-branding is thought leadership, about which Brenner says,
Episodic and research based content allows the blog writer to craft a series of content that creates audience questions in one blog and turns around to answer them in another.
Doing this, will position you as a thought leader within your field.
Your audience will begin to see the first-hand research you’ve conducted to their benefit and will place you in an authority category in their brain’s index.
Going back to Neil Patel’s experiment, he executed thought leadership perfectly. He conducted an experiment that can be replicated by his readers.
He did all the first-hand research to build up his website so his audience would have those answers to build up theirs.
The advantages of long-form blogs
One of the staples of these episodic blogs is that they are long form, providing every piece of information that a reader will need to hold them off until the next post.
Long-form posts are generally advantageous for both the content producer and the reader.
Let’s start with a very important aspect for any blog–rank!
A study by serpIQ found that average content length of top 10 search results was over 2,000 words.
Basically, the longer the blog (with good content, of course), the better ranking you’ll get.
In our article on using your blog to build brand loyalty, we discussed how Google rewards fresh content based on QDF. Consistently coming out with long form, fresh content will dramatically increase your rank.
Your reader’s time on the site will also increase based on this long form content, meaning you have their attention longer and more of an opportunity to connect with or convert them.
A long form post also tends to boast more facts, statistics, and information, making your content a trusted resource to your audience, bringing us back up to thought leadership.
Build a following
With the climb of digital marketing, businesses can reach thousands if not millions of people more than previously reached.
What is the difference between touching a potential customer and gaining them as a follower of your brand?
Engaging content and community with your other readers.
For the same reason that many popular TV shows catch ablaze with audience members through interest and discussion of other viewers and commenters, so too can your episodic blog!
The recipe we use with our blog content service for building a following using an episodic or experimental blog is simple:
Engaging content + reader interaction + asking and answering questions = ROI
Hire Article-Writing.co as your episodic blog content service
Article-Writing.co is an experienced company with a staff of skilled writers that have experience with heavy research and gaining engagement–exactly what is needed to write an effective episodic or experimental blog.
Does your current blog rank well?
Are you seeing a growth in your following and brand loyalty?
Do you think your audience see you as a thought leader?
If the answer to any one of those three questions was ‘no’, let us take the lead on with our episodic blog content service and change that answer to a big fat ‘YES’!
The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business.
Seems easy, right?
Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay!
Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action.
As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals.
Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.
Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:
- Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet.
- Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform.
- Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
- Find where your current and potential audience is active online. Catch their attention by being active and sharing your content marketing materials on these platforms.
- Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve.
- Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience.
Case Study: How Strategic Content Marketing Can Broaden Your Audience
In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.
For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread.
Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes.
By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope.
Ready to Invest In Your Article-Writing.co Thought Leadership Package?
At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package.
Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.