Relationship building with your customers is simply good business. Sales, leads, conversion, and marketing strategy are of priority, but so is keeping your current customers engaged with your business–leading to future business and attracting more customers along the way.
A company blog is a ‘proof is in the pudding’ sort of marketing technique for brand building. Use quality, custom content from business writing services to promote loyalty to your brand.
Customer loyalty with your brand is a delicate thing. Customers don’t expressly want to have a relationship with your company and too much interaction can hurt your loyalty building process.
Having loyal customers is key to the success of any business. After all, loyal customers are more likely to purchase from you over and over again. But how do you build customer loyalty? One of the best ways is by having an active blog. Here’s a look at how blogging can help boost your customer loyalty.
Relate Shared Values
Write out a list of your company’s core values and beliefs, and be sure to share them with each of your business writing services. This can be where a ton of your best marketing comes from, not just in your blog.
Out of those core values, find blog ideas based on what is going to resonate with your customers as an honest and pinnacle example of your beliefs and values as a brand.
For example, if one of your values is treating your employees well, focus a blog on an employee of the month or walk through the employee experience and give credit on a job well done.
Karl Staib of Domino Connection, a company dedicated to improving customer engagement had this to say,
“By marketing from your core values, you’ll find the connections you create will last longer because they aren’t based on just money, they are also based on shared values. It’s this extra layer of connection that will help people remember to buy from you instead of someone else.”
Create a Community Around Your Brand
One of the great benefits of having a blog is that it allows you to create a community around your brand. You can use your blog as a platform to interact directly with your customers, allowing them to connect with each other as well as with you. This sense of community will make your customers feel appreciated and valued, which in turn will make them more likely to remain loyal to your brand.
Keep Customers Updated on New Products and Services
Another way that blogging can help build customer loyalty is by keeping them informed about new products and services.
By maintaining an active blog, you can ensure that your customers are always up-to-date on what’s going on in your business, including any new offerings or changes that may be taking place.
This helps keep them engaged and excited about what’s coming next from your business, which can help encourage loyalty over time.
Provide Valuable Information
Finally, blogging can also help build customer loyalty by providing valuable information that they can use in their everyday lives.
By offering helpful tips, tricks, advice, and resources through your blog posts, you’ll be able to demonstrate that you truly care about helping them succeed—which will make them much more likely to remain loyal down the road.
The subtle brag–how to humanize your brand
Pat your company on the back, in a tasteful way of course.
Share updates on any charitable work or projects you’re involved with. It will positively impact your reputation and give the customers a reason to stay with you.
If you are a company of record, use the amount of time you’ve been in business as an impressive point. If not, a few things you can subtly toot your own horn about are:
- Positive customer reviews
- Charitable work
- Volunteerism, or activism on a topic important to your brand and your customers
- Awards and accolades on customer service or quality of business
The Harvard Business Review says that companies must learn to brag to draw a line between the price and the quality of their items or services.
Promote dialogue through business writing services
To maximize your online marketing impact, customer engagement is a must. You can keep a connection organically, by having a blog discussing interesting topics related to your industry, services, or products that customers can comment and share.
Promoting and engagement and dialogue isn’t just a win for your company in terms of brand interaction, it instills a sense that you care for your customers–keeping them with your brand. An overwhelming 68% of customers leave a company or brand because of indifference or lack of care from them.
Use your company blog and stay engaged using the comments section to interact and allow customers to interact with each other. This can be a bridge between your social media activity and blog as well.
Probably the most important thing your company’s blog does is to share information to your customers.
It’s so important in fact, that Google says the 1 in 3 smartphone users chose to purchase from a brand other than their originally intended choice, because of the information they provided in the moment they needed it.
This is what will set you apart from competitors. Use your expertise and understanding of your blog audience and target customer to provide useful, relevant content to them.
What kind of information is impactful and relevant?
- Changes and updates on your company
- Industry news
- Information on your products and services
- Information that can assist in purchase decisions (reviews/ product comparisons)
- Lists (top 10 blogs to follow in 2017, top 5 shaving creams to try this summer, 20 must-haves for your summer road trip, etc.)
Custom content from business writing services will earn loyalty
More than anything, both Google and your customers (two sites/people you want to keep happy) recognize and reward unique content.
Incorporate brand loyalty building into your marketing strategy to keep your current customers happy and gain new ones.
The way to your customer’s heart is by humanizing your brand through those shared core values and letting them know the good you’re doing in the world.
Where can you find custom content for your brand? A custom writing service!
Custom content writing companies will provide you with a pick from the top writers that understand all the components of killer content and can strategize with you to build your customer loyalty or achieve any other marketing content goal you want to reach.
Overall, having an active blog is an excellent way to boost customer loyalty for any business. Not only does it allow you to create a community around your brand and keep customers informed about new products and services; it also provides valuable information that they can use in their everyday lives. So if you want to increase customer loyalty for your business, consider starting a blog today!
Don’t Forget about SEO
Starting a blog is great way to share your knowledge and gain an audience. However, if you don’t give attention to SEO analysis before launching the blog, your efforts may be in vain. Investing time and energy into performing an SEO analysis can help potential readers find your content more easily.
You need to make sure that titles, tags, descriptions and introductions all have relevant words for search engines to pick up on. As most readers are going to find your blog through online searches rather than referrals, it’s important not to overlook the importance of SEO analysis in order for you reach its full potential. Take some time now to order a FREE SEO analysis from Article-writing.co so you can start blogging with confidence!
David is the Founder and Director of article-writing.co, the fastest-growing content creation agency in North America. He has transformed companies by offering high-quality content that has impacted their SEO ranking, revitalized websites with engaging and industry-relevant blogs and website copy, and championed successful email campaign copy.