How Many Times Should Tech Brands Post Content?
Quality over quantity should always be your motto as a content creator. After all, posting good content that keeps people wanting more should be the priority. However, posting such content once in a blue moon will keep your readers in the loop about the quality of...
How to Tell the Story of Your Company with PR
In whatever work you do, whether it’s for your own company or one that you work for, you have a story to tell. You just have to find your voice, so you can share your story…
A Buyer Persona Example and Anatomy
Does anyone remember Aesop’s fable of the man, the boy and the donkey? The lesson of this classic tale is that trying to please everyone ultimately pleases no one.
Understanding Tone of Voice: 7 Best Examples of Tone in Writing
Not all companies can interact with their customers in the same way. Based on a business’ purpose and demographic focus, the way that they “talk” to their audience needs to match up.
7 Reasons to Blog for Your Business: Benefits of Blogging
Research by Hubspot suggests 60 percent of marketers are prioritizing blog content in 2023. If you’re still on the fence about the benefits of a blog, or, considering hiring blog writing companies to provide your content, don’t delay any longer. A company blog is a...
Is Thought Leadership Worth It? Your Questions Answered
Have you heard the term thought leadership tossed around and don’t feel it applies to you? Often, exceptional industry experts don’t recognize their potential to inform and inspire the masses by sharing their voices. As a thought leader, you can share insightful...