How much do you know about marketing? There is nothing wrong with admitting that you may not know that much. The reality is that not everyone is an expert and nobody should be embarrassed about it. Particularly for business owners and other professionals who are busy...

Your website is your first chance at a first impression. Maybe a potential client or customer first sees you on social media, which leads them to visit your site (congrats, you got a lead out of your social efforts!), but that’s the interaction that really matters. How your website looks, the content it holds and your overall image presented through your site and layout are immediately absorbed by your potential customer.

It’s vital for your brand identity to be conveyed via all mediums you associate with your business. This ranges from social media to email copy, your telephone voicemail message to your blog content. Your business’ unique personality is how you can differentiate it from your competition – and this is extremely important.

One of the most important methods of learning about SEO trends and updates is by paying attention to industry insiders and influencers. While they may not be calling the shots at Google and literally changing how SEO works, these 30 SEO influencers are your best source for up to date information, strategies and tips about all things SEO.

There’s a formula to acquiring new business via blog content. Is it doable? Yes. Is it easy? It’s simpler than most methods of advertising and lead generation, to say the least. Is it something that works automatically? No.

What is your number one goal in marketing? If you’re smart, it should be making sure that what people see from you is the only thing they see – your content should be what they head for over any other competition’s content. But how do you and your article writer make this happen?

The best way to get the attention of any customer is to engage with them immediately. There’s a common piece of advice given to those who are about to give a speech that says to start with a joke – do this in your own content.

Becoming an industry influencer means you have to fine-tune a lot of business components – marketing, product/service quality, your customer service, etc. One such area is your blog, and it’s one that you need to pay special attention to.

Your website has to be dynamic if you want a potential consumer to stay instead of tabbing away. Capturing traffic is about snagging someone’s attention right away – and you’ll soon have the tools to do just that.

There are a million reasons a business blog can help your site and business out, but one of the biggest takeaways is that it can help grow the audience pool you get to pull from.