Fintech can become fun tech for readers when you master the techniques that get your website seen by more people on search engine results pages (SERPs).
Considering how layered a topic fintech can be and the many nuances involved when creating a fully-functional website, you need something that allows you to fulfill both elements while bringing your brand closer to universal relevance. Search engine optimization (SEO) is that something. It is an element that fintech brands should increasingly embrace to improve their brand positioning while showcasing the best elements of their fintech tools/services.
SEO requires good keyword research, a nuanced approach to content structure, and dedicated blog production to see promising results. Optimizing your SEO strategy will win you organic traffic, improve your user experience, and helps you jump to the front page of Google faster. Are you trying to figure out where to start? Here are five tips regarding SEO and leveraging them to garner unprecedented success.
Keep Your Content Fresh
There’s so much content on the web that if you’re not constantly updating your material, you can easily fall behind, especially as more fintech brands enter the space. Google prioritizes and values up-to-date content that’s keyword-optimized within its algorithm. Some searches are even formulated in a way where a particular search shows the most updated information.
Yes, it’s good to have evergreen content that people can use no matter when it’s published. Evergreen content has statistically proven to be a growth driver for brands because it’s educational and especially helpful for people new to your brand or the fintech tools you specialize in.
However, several fintech topics require updated information, especially when factoring in prices, payments, insurance, lending, and other fintech categories. The numbers and data associated with fintech are updated constantly. So, your content must reflect real-time data changes, giving users the latest information they can leverage to make critical decisions.
By keeping your content fresh, you instantly boost your SERP rankings. Make sure to use fintech-related keywords related to each fintech category you specialize in, as these keywords have buyer intent.
You can spruce up your older content with these competitive keywords and the updated data/figures you’ve accumulated so you add relevance to them going forward. SEO professionals will tell you that updating past content has just as profound an impact on search engines as creating new content, if not more so. Just ask Neil Patel.
You can also read a Twitter thread on how to update old blog articles the right way.
Push Your Way to the Front of Search Engines With Backlinks
Another highly important aspect of SEO for fintech brands is leveraging backlinks. Acquiring backlinks boosts fintech SEO campaigns because the links give your brand added credibility, showing you’re in the know regarding the most reputable and regarded sources within your industry.
Google values links from industry-relevant websites and rewards you with improved search rankings. If you haven’t already, consider creating relationships with similarly reputable fintech websites to boost your reputation as an authority on fintech. Include top finance publications like the Wall Street Journal, Forbes Money, Yahoo! Finance, and Investopedia.
Sites like these are well-known and have high domain ratings, a godsend for winning the attention of search engine algorithms.
Other options for backlink acquisition include joining forces with other fintech companies for content syndication and link asset promotion. If you’re a business-to-business (B2B) fintech brand, creating quality content and emailing that content to your blog subscribers can also give you strong backlinks.
If you’re already doing high-value content and have a strong blog community to rely on, then email marketing will help you get the backlinks you need.
Top-ranking pages get more followers with strong backlinks from reputable (and updated) websites. Backlinks will get you to the front and center of the top-ranking page on Google in record time.
Collaborating With Various Marketing Channels
Another wise move when planning and executing your fintech SEO strategy is to use a multi-channel approach when marketing your content to your target audience. The strategy should successfully complement your inbound marketing channels.
You can improve your ranking by combining advertising and organic marketing. Search engine results in pages with a paid-per-click (PPC) and an organic result lead to increased clicks to the ad and result simultaneously. Ensure you target keywords you’re already advertising to when executing your strategy.
For example, if you’re using Google Adwords, your campaigns should consistently target your most profitable organic (and industry-related) keywords.
Furthermore, social media marketing is an aspect of branding that is now a must rather than a can have. Brand outreach improves with social media marketing, improving your brand mentions on Google.
Your content reaches more newsfeeds by using hashtags and posting your blog links on Facebook, Twitter, or Instagram. It travels faster on Google, essentially a strong piece of your overall brand marketing puzzle. The hashtags ensure your social pages also get ranked well on Google. So, you drive traffic directly to the website and indirectly through social pages.
Making Your Fintech Website SEO-Friendly
Speaking of your website, creating an optimized user experience with your fintech website is the difference between becoming a trusted brand and losing fintech enthusiasts to competing brands.
SEO is a vital part of website planning and maintenance, ensuring that users can easily navigate your website on their PCs or mobile devices. Keywords play a significant role as adding keyword-enthused titles, headings, subheadings, SEO titles, and meta descriptions makes a difference in getting your website positioned well on search engines.
It’s not a question of how many keywords you use but how you use them. Using keywords across headings, descriptions, and in a few paragraphs of your blog adds structure to your website and improves your content’s readability.
Additionally, you can make your fintech website SEO-friendly by enhancing its loading speed for easier browsing and inserting hidden text like alt tags on your visuals. You should also update your security certificate or get one if you haven’t already, so visitors know they can trust your site while browsing. You can check your website speed using many tools, including GTmetrix. It’s totally free.
When it comes to SEO, we asked a fintech leader about content marketing and got some interesting answers. Pablo is the Founder and CEO of @Finaktiva, leading platform in digital financial services for startups and SMES in Colombia on the way to becoming the best neobank for SMEs in Latam.
1. What is your fintech marketing strategy?
Our marketing strategy is focused on content and education as the key to strengthen in companies enough knowledge to improve their liquidity and management of their resources, with this we obtain through responsible financing, the growth, fulfillment of their goals and closeness to the brand of companies as a way of gratitude and commitment to our brand.
2. Do you think content marketing is important for fintech?
For us, content is the king, we design the Finaktiva Circle: the knowledge, networking and content generation tool where our clients strengthen their connection with the brand and learn while they finance themselves with us.
3. What content marketing strategies do you use for your business?
We created the Finaktiva Circle, the tool through which our clients and partners can learn, strengthen their relationships and improve their payment and financing conditions while becoming what we designate as dragons, those leading entrepreneurs who are an inspiration to many.
4. How do you personalize content for customer segments?
Our content is segmented according to the size of the companies, as we have several segments we must understand that each company has different needs. That is why, in the Finaktiva Circle you will find different types of content ranging from basic financial knowledge for a company, as well as master classes that allow you to deepen in specialized (financial and nonfinancial) topics.
5. Have you tried new content formats – podcast, VR, AR?
Currently we already handle podcast formats, the augmented reality path we have not explored yet but it is definitely a path we would like to explore.
6. What are your favorite ways to educate customers about your product?
We believe that personalization and the possibility of human contact is the key to our connections, that’s why we believe in events and options to be close to our clients. But, we should also not miss the opportunities of digitalization and the flexibility that allows our clients to consume digital content.
7. What are your tips for growing a fintech brand?
Understand your client, the types of content and strategy needed and always prioritize the client above all else.
8. Do you think it’s better to do content marketing in-house or outsource to marketers?
I believe that the mix is the key, the knowledge you have internally within the organization is fundamental to give direction to the strategy. However, I believe that there are external teams, with specialized knowledge.
Conduct Consistent SEO Analysis to Ensure Your Tactics are Working
The good thing about SEO is that your website and Google Analytics allow you to see how well your SEO tactics work by providing the necessary metrics that analyze how well your keywords attract traffic.
You can monitor your performance and use the metrics to determine what needs optimizing or emphasizing during future campaigns.
Also, look for any advancements throughout the fintech industry. There might be some new industry-related keywords that you should consider incorporating into your SEO strategy, ensuring you rank well for those keywords and stay competitive with competing brands.
An agile approach to SEO and discovering different ways to leverage your SEO tactics will improve your conversion rates and make your fintech website more relevant.
By establishing a relationship with Article-Writing.Co, you can develop strong SEO tactics to optimize your fintech website’s performance and ensure you’re moving up search rankings so more fintech lovers can find and do business with you. Reach out to our blog writing experts, and order a free SEO audit to check your website’s performance.