How Fintech Brands Can Leverage Their Blog

Posted : April 5, 2022

Word Count: 1162 

( 4 Min )

The fintech industry is primarily concerned with utilizing technology and demonstrating how valuable their tools can be for both startups and established businesses, assisting them in developing new solutions for various elements of their operations. Fintech companies are dedicated to promoting their automation skills and potential to revolutionize the operations of the different industries that use their technology, whether it’s for online or mobile payments, financial management, or big data. Every move they do is aimed at upgrading businesses and sectors.

The fintech market continues to grow and yield highly promising returns, with its largest segment netting a transaction value of close to $9 million. However, fintech is also still a relatively new and growing sector. Therefore, various parties are interested in learning how fintech tools and strategies work due to their increasing popularity. Fintech audiences are also interested in critical topics such as cryptocurrency trends and insights, banking (both with traditional and digital banks/neobanks), and the evolution of non-fungible tokens (NFTs). 

Considering the intricacies involved with fintech, the industry must find innovative ways to communicate its complexities, perks, and best practices to audiences. As a budding industry player trying to improve your market positioning and audience base, you should know the tips and tricks to elevate your brand to greater heights. One such tip brands like yours can use to improve their reach is to leverage blogs to educate people about fintech and its many use cases. 

Fintech Blogs Should Provide Extensive Education to Its Targeted Audience 

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Considering the nature of fintech, its various tools, and use cases, constant consumer education should be provided to the different target audiences to help them understand the complexities and nuances of the industry. Additionally, people interested in fintech should be given clarity on terms, products, and trends, leading to an overall understanding and subsequent product promotion. 

Fintech companies must leverage blogs to provide much-needed guidance on fintech, whether internal posts on their respective websites or guest post placements with reputed publications. The latter allows fintech brands to expand their outreach by being placed in a publication with a strong readership, whether in a broader mainstream media outlet or a significant fintech outlet that specifically caters to the niche audiences they hope to attract. Additionally, guest blogging or placements will include links that direct users back to their original website so that readers can earnestly view their services and resources, further learning about fintech and its many elements. 

Internal blogging, meanwhile, positions customer-facing content for fintech brands as they successfully leverage the best facets of the fintech industry while promoting how their tools can help different industries. The information provided by internal blogs can then be repurposed to educate customers on a fintech new product or service. A catchy title helps your cause – for example, How to Blog Differently About NFTs from Your Fintech Competitors or The Best Structure to Blog About Crypto, will help to immediately attract attention and trigger curiosity as the targeted audience will want to know more about what your brand offers. 

How Will Blogs Help Position Fintech Brands? 

In conjunction with search engine optimization (SEO) and establishing trust with your fintech audience, consistent brand messaging sets you apart from the competition, enhancing brand reputation and attracting new customers along the way. 

How to SEO-Proof Your Blog For Fintech Users

Well-written and informative fintech blogs ensure brands rank well on Google, using industry-relevant keywords that rank highly and drive traffic. Also, by sharing blog posts on social media, whether, through Facebook, Twitter, or LinkedIn newsfeeds, fintech brands further engage audiences. LinkedIn, for instance, is a great place to share blog content regularly, as around 46% of social media traffic to company websites comes from LinkedIn. 

Consistently sharing on social media prompts social followers to click the link to the company website, driving more page views to the site and improving the site’s search engine ranking. It also helps you leverage trends and brings in new customers who, if they like the services/products being offered, will share brand content on their social media and potentially encourage people they know to check it out. 

How to Drive Branding and Conversation Through Blogging On Your Fintech Site 

Informative and exciting blog content adds much-needed personality to your brand, making you more relatable to customers. Considering this is an age where customers demand more engagement from their brands, blogging is an excellent way to establish a relationship with your audience. 

In creating a personality that likens you to readers, you can build a trusting relationship from there and potentially create leading advocates for your fintech services by leveraging your blog content. You are educating customers about fintech features and how those features benefit them. Still, you also make them feel that they have a voice when providing feedback and making suggestions relating to their reading content. It only takes .05 seconds for people to form an opinion about a website after visiting, so the content you’re promoting should give them a good reason to stay on the site and feel like they’re an active part of something important you’re building. 

Which Platforms and Brands Should Fintech Companies Collaborate With?

Blogging presents opportunities to collaborate with complementary brands, enhancing your reputation and positioning you as a specialist in your industry. As mentioned above, guest blogging is an excellent way to expand brand outreach, joining up with other specialists who share similar viewpoints. The brands and platforms you guest post with should be prominent enough within the fintech industry, with FinExtra and The Fintech Times among the top publications to partner with for such positions. 

Also, by partnering with a reputed content marketing agency that has the connections to market guest post placements to these publications, your brand doesn’t have to do the heavy lifting as the agency does the pitching for you. 

Fintech Blogging to Recruit New Users 

Blogs are not only great for pushing brand-friendly content but also for promoting beneficial value propositions. They should not only position you as a thought leader when speaking about topics like digital banking, crypto, or automated technology, but they should also immediately communicate value to the target audience, showing why others should care and invest in your space.

Also, add transparency to your content when reaching new users. Customers don’t want to feel like they’re being pressured to purchase or invest in services they don’t know enough about or aren’t sure where their information/contributions go. Fintech brands are increasingly becoming like older siblings who try to guide younger siblings (in this case, the customers) along, helping them fulfill their objectives with fintech products/services. 

By establishing a relationship with Article-Writing.Co, you will get more of the nuances and quality tips you need to elevate your fintech features and make them the envy of competitors everywhere. Reach out to our blog writing experts, and let’s improve your content creation capabilities to make your fintech brand the best!

 

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