One of the biggest fallacies facing the world of content marketing is the notion that great content is enough to get your brand noticed by the people that matter most to it. Sure, you have to start with an article writing service that develops content worth reading, but there’s also something to be said for the presentation of these offerings.
Much like the fine dining experience, if what you have on the content marketing menu doesn’t stand out in an engaging and inviting manner, it’s hard to expect customers to dig in and give your blog post a chance. With this in mind, let’s spend some time talking about how you can build a user-friendly blog experience that both supports and enhances the selections generated by your trusted article writing service.
Develop a Consistent and Understandable Structure
At the top of the list, according to Econsultancy’s Jack Simpson, is the smart and effective usage of your on-screen real estate. Viewers don’t have any interest in reading a single block of text, so dissecting and partitioning your content is a must to make it more digestible. Simpson explains that both copious use of subheadings and “white space” helps enhance the logical flow of your content and ensures that the reader isn’t strained or confused by your blog layout.
“Some people might read the whole article, but many will just want to skim through and pick out the parts that are relevant or interesting to them.” – Jack Simpson, Econsultancy
Additionally, breaking up your content in this manner also helps your audience jump to the portions of the page that matter most to their needs and interests. In a perfect world, these viewers would sit down and hang on every word that your article writing service types out. However, the truth of the matter is that you’re much better off breaking things down and appealing to the significant portion of your audience that simply wants to dig into certain sections.
Think about Your Blog from an Overhead Perspective
After you’ve reformed your individual blog page approach, it’s time to talk about developing a winning strategy for your blog as a whole. On this front, LinkedIn’s Jeff Smith suggests making it easy for your audience to find the good stuff. Specifically, Smith points to three major methods that deserve a spot in your blog system.
- Utilizing a search widget.
- Making interconnected content easier to find.
- Developing overarching resource pages.
A search widget helps users find tagged posts that relate to their needs and interests, all while cutting down on the time spent clicking through your site directory. As for interconnected content and resource pages, this is your brand’s opportunity to link back between related articles and posts within your blog domain. It might not seem like much, but for a reader who is binging on the content created by your article writing service of choice, having this structure in place goes a long way toward keeping this new member of the audience on site and engaged.
Promote Your Sharing Tools
Another big part of the user-friendly blog experience comes in the form of giving your readers the tools they need to help spread the word about your content. As Jacquelyn Smith of Forbes magazine explains, the easier you make it for these viewers to share your content, the more likely they are to tell others about the blog post in question.
Thankfully, adding this kind of functionality to your site doesn’t require a degree in computer programming. In fact, if you know where to look, there’s really not much to the process at all. A quick glance at the top of this page shows the social sharing integration offered by the Social Media Feather WordPress plugin. However, other options – like the Ultimate Social Media and Share Icons plugin – also fit this need; it all boils down to your unique preference. The big key here is that regardless of which sharing tool you use, you’re making a point to give your audience the tools they need to let others know about your high quality content.
Make Use of Signal Words
“Signal words help people to scan through your text and help people to grasp your main idea.” – Marieke van de Rakt, Yoast
While most of what’s been covered here has focused on technical details and structural choices, Marieke van de Rakt of the Yoast blog points out that the “signal words” used by your article writing service can help direct readers to interesting or key points within the blog post. Some of the most engaging and user-friendly signal words and terms to request from your content marketing team, according to van de Rakt, include:
- First of all
Naturally, there’s plenty of other terms and words that go into this approach, but this list gives you the basic idea of what to look for as you work with your team of content experts during the development and creation process of blog content.
Give Your Blog an SEO Review
Finally, van de Rakt suggests making use of the Yoast search engine optimization (SEO) plugin. This tool highlight the strengths and weaknesses of your blog content and structure, thereby helping to create not only a more user-friendly experience, but a post that is also more likely to rank higher with Google and the rest of the search engine world.
Covering everything from sentence structure to the use of subheadings and imagery, this plugin offers a helping hand for new and experienced blog owners alike. Obviously, Yoast is far from foolproof, but it definitely deserves a spot in your arsenal of tools and information that are designed to help generate a more engaging and inviting blog experience.
Creating a user-friendly blog is far from an easy task. If you’re like most people, before you read this guide, chances are you had no clue where to even start on this front. However, now that you’re well-versed on the finer points of revamping and improving the functionality of this part of your website, you can take the first step toward offering your readers the complete content marketing package – great blog content that comes in an easy-to-use and enticing format.