Consistency is key, and good content will increase your readership. This is the motto that all brand leaders should live by to see their tech brands reach unprecedented heights.
Brands that blog consistently generate 97% more links to their websites and countless blog comments are made by readers each month. Increased blog generation makes you easier to find on search engines, increasing your brand outreach and credibility. It’s weird to think that tech brands would fail to leverage tech to get messages and services across.
It would be best to maximize every opportunity to create and promote high-quality content on various channels so you’re easier to find. Consistent content about your tech brand positions you as an authority in your industry, convincing people that you’re worth their attention.
Your audience is also more likely to agree with your positions on different tech topics once you show them that you know what you’re talking about. It’s time to make yourself a thought leader so your legion of followers in the tech space grows.
You Improve Your Search Engine Exposure
Google is your friend. It’s not just a hilarious meme; it’s a fact. When you befriend Google and make it your brand’s most trustworthy partner, your brand is guaranteed next-level exposure that puts you front and center on the first page of search engine results pages (SERPs) when people look for you.
Google embraces fresh and consistent content that is optimized with industry-relevant keywords that are placed smartly throughout different sections of each post rather than stuffed in. Every new piece of tech blog content that you create adds another page to your website and, more importantly, another link that attracts organic traffic to your website for all to see.
SEO rules constantly shift, and the algorithms that Google uses are regularly updated. However, consistent tech blog content will continue to be elevated regardless of these shifts, as long as it has unique keywords that most of your competitors aren’t using. A good rule of thumb is to use variations of common industry keywords when doing keyword research.
There are a wide variety of tools like Ahrefs and others you can use to play around with keywords. Look for the keyword density, search volume, and where your competitors rank for the keywords you want to rank for before you sprinkle them throughout your content.
With frequency and quality driving your tech blog content, you show Google how relevant your brand is, particularly regarding search terms and keywords. With the added relevance, you position yourself higher when people search for brands like yours. Check what Kellie O Hara said about technology and content creation:
We use our technologies to help bring people, product and innovation together. We live in a technology driven world, but people are the glue that hold all of the technology together and make things possible and manageable. That being said, the war on talent in the technology community is an ever – growing need due to skills gaps which are significantly outpaced by the growth of self-reliant and individually capable technologies. Where there are no skills gaps, demand for talent remains high with supply remaining quite low. So we can see that in the market there is quite a gap in talent between the haves skills and the have not skills. This is why we built our business subsidiary, Empire Headhunters, to help alleviate skills gaps through some of our technology certification programs and partnerships with universities.
Empire Headhunters also helps companies compete in for talent in low supply skills sectors by using our proprietary business intelligence tools to gather deep actionable insights, locate and predict talent at the right time and in the correct market across multiple industries and geographies based on trending events, information and relationships. Empire Headhunters is a full-suite recruitment agency which focuses on intern to c-level recruitment and training. We offer some of the top 1 percent of talent in the market with various human capital offering methods such as project outsourcing, staff augmentation, and permanent placement recruitment solutions. As Steve Jobs said “ It’s not faith in technology it’s fath in people”
Reference: Kellie O Hara, Founder, Empire Headhunters
You Become Recognizable, Transitioning Into a Thought Leader
Another plus when it comes to producing consistent content production is that you gain gradual brand recognition by doing so. It takes more than one impression to leave an imprint on peoples’ minds when promoting your brand.
Presenting your brand consistently across different channels can yield up to 20% more revenue. By producing quality content several times each week, you’re making people care about your brand.
With high-quality content, you can reach a bigger target audience, strengthening your brand image and building a reputation as a must-see source of information for tech enthusiasts. By producing consistent content over the long term, you influence future brand experiences and purchasing behaviors because you’re creating a track record that makes you reliable.
Furthermore, brand websites with a lot of quality blog posts create an aura for readers. Tech lovers will appreciate the consistent content production because they’re getting information that they can’t get from similar brands. You not only receive higher domain authority, but you also showcase yourself as an authority on tech topics and services, becoming someone whom readers, clients, and fellow brands want to establish a strong relationship with for the foreseeable future.
Qualitative content is a proven reputation builder, with 57% of buyers expressing that thought leadership-style content creates strong awareness for newer or unknown brands. The more you post high quality, the less you have to worry about quantity because more people will jump on your tech bandwagon.
Consistent Content Makes You More Versatile
Content travels. So get the proverbial luggage and send your blog posts on a trip or two so that you generate more of the organic traffic you crave as a tech brand leader.
There are several social media websites that you can use to promote your content, including Facebook, Instagram, and Twitter. Each site has a different setup. But, each social site has avid tech followers seeking new content that makes them excited about products/services or topics they have a dedicated interest in.
Accounting for just under 10% of digital advertising and nearly 20% of global advertising, Facebook advertising is one of the easiest ways to promote your blog posts, reaching people based on common interests without geographical restrictions. However, simply posting your blog posts and sharing them without spending a dime on advertising will get them in more of your audience’s newsfeeds.
Using hashtags in your Facebook posts, specifically, hashtags related to the keywords you use in your blog content will help place it in more newsfeeds.
With consistent tech blog content production, you also can place links in your Instagram bio or stories so that people can check out your content in more places, improving your exposure. Also, by using similar SEO-friendly tactics on Instagram as well as Twitter, your content travels faster.
You Generate More High-Quality Leads
Regular tech blog content production increases lead generation, generating the sort of traffic you’re looking for while also reaching more potential customers that are more likely to convert into brand loyalists.
By strategizing your landing pages so that you highlight different categories of your blog content, you stand a higher chance of acquiring high-quality leads.
By creating quality content that brings the sort of depth readers to look for when engaging with tech-related material, you’ll increase your chances of reaching customers, particularly customers who want to know more about your brand. Not only do customers want to know that you know a lot about technology, but they also want to learn more about your brand, what you stand for, and your ability to directly address their pain points.
The more your prospects and current customer base read your tech blog content, the better the leads you create. You can also promote your blog content through email newsletters, sharing some of the finer details of your brands to reel in a higher readership. Including blog tidbits with a link back to the original post also helps to generate interest and create stronger leads.
Great and consistent content creates the pathway to welcome new customers to your brand. With the right planning and execution, the results will come.
By establishing a relationship with Article-Writing.Co, you will get more of the nuances and quality tips you need to elevate the features of your IT brand and make them the envy of competitors everywhere. Reach out to our blog writing experts and order a free SEO audit. We will analyse your website and improve your content creation capabilities to make your brand the best!
David is the Founder and Director of article-writing.co, the fastest-growing content creation agency in North America. He has transformed companies by offering high-quality content that has impacted their SEO ranking, revitalized websites with engaging and industry-relevant blogs and website copy, and championed successful email campaign copy.