Creating a good blog just requires some writing skills and being knowledgeable about your topic/niche of choice, right? Those are undoubtedly important aspects of creating content, but a good blog, particularly about a field as intricate and layered as cloud computing, demands more than the basics to translate value to customers.
Whether you specialize in software-as-a-service (SaaS), platform-as-a-service (PaaS), or infrastructure-as-a-service (IaaS), you need punchy yet informative content that helps you reach the uppercut of brands in your industry, increasing your outreach potential and reputation. Cloud computing blogs should consider visual elements, search engine optimization (SEO), and integrating social media within their blogs to create a sound content marketing plan.
Using a Compelling Lead
The old saying goes, ‘It’s not how you start, but how you finish.’ However, with blog content, how you start is the difference between garnering significant client interest and completely losing them. Human attention spans keep decreasing over time. To keep readers going with your content, you need a hook, something that gives readers an incentive and isn’t just telling them, ‘here’s why you should purchase our service.’
A good lead immediately communicates the important points of your blog content. For example, if you’re providing platform-as-a-service, you should immediately point out the key resources you’re using to deliver cloud-based applications. Or, if it’s infrastructure-as-a-service and you’re talking about providing APIs, explain what those APIs are and how they work in simple and engaging ways.
The success of your blog depends on the first sentence or paragraph of your blog content. Draw your readers in immediately, and don’t take long to get to your point. Statistics and customer anecdotes help early as does a telling visual that accommodates your initial paragraph. Write a good lead, and your customers (and prospects too) will follow.
Good Subheads Increase Your SEO Presence
Your content might be the most informative, possessing plenty of meaningful detail to your prospects and clients. But, if your blog content isn’t easy to read and is essentially one long slog of text, then people will struggle to identify the valuable information and feel you’re clogging their brains with too much detail.
Subheads serve multiple purposes, the biggest one being that subheads boost search engine optimization (SEO). Resources like Yoast even assess things like subheading distribution to determine what the sufficient amount of subheadings should be for the blog content. The longer the word count, the more subheadings you should include in your post. Subheadings are an effective way to break up your text, so your paragraphs look crisper and easier to absorb. Your subheadings should be between 10 and 30 words, preferably with a keyword in them, so the blog post becomes easier to find/rank on search engines.
Subheadings also allow your readers to go back over the points you’ve made. Whether you’re exploring deployment or articulating security aspects of cloud computing, readers can go back to each section and read it again to understand it fully.
Relevant Links and Graphics
Another good way to enhance the quality of your cloud computing blog content, much like subheadings, is to break up text using compelling graphics that help you to make your posts more visually appealing. Search engines measure how much time is spent on your content, increasing the necessity for graphics and typography that keep visitors engaged with your content for prolonged periods.
Also, include relevant links to your content, specifically to topics where various blog posts fall under a specific category. Relevant internal links are a way to increase your pages-per-visit statistics and improve your bounce rate. The links are beneficial to your SEO scores, encouraging clients and prospects to check out similar content specific to different components of the software, platform, and/or infrastructure-as-a-service.
By establishing a relationship with Article-Writing.Co, you will get more of the nuances and quality tips you need to elevate the features of your cloud computing brand and make them the envy of competitors everywhere. Reach out to our blog writing experts, and let’s improve your content creation capabilities to make your fintech brand the best!
David is the Founder and Director of article-writing.co, the fastest-growing content creation agency in North America. He has transformed companies by offering high-quality content that has impacted their SEO ranking, revitalized websites with engaging and industry-relevant blogs and website copy, and championed successful email campaign copy.