Why Your Website Needs a Blog – Explained
Many businesses are hesitant to begin blogging, for a variety of reasons. Sometimes the reason is that they don’t think a blog is relevant to their particular website. Others, it’s because they don’t have blog article writers on staff who they believe could write good articles. However, it’s of the greatest importance that you not only create a blog for your website, but you begin as soon as possible. The boost your brand will get from this kind of branding is not only a good way to drive traffic to your blog, but to create customers who will return again and again over the course of years.
Blogs Rank High on SEO
If you’re unfamiliar with SEO, it stands for Search Engine Optimization. This is how Google and other search engines decide which results to show first. A good writer, or a good article writing service, can ensure that content pages and eBooks rank well for given searches. Although this can work for many businesses, the easiest way to attract fast traffic is by starting a blog for your business.
Google indexes blogs automatically higher than other content. The primary reason for this is because consumers are usually looking for bite-sized articles they can easily consume, and blogs fill this function easily. When your business turns out an article a few times a week that contains the relevant keywords to your company, you’re doing more than publishing a blog. You’re making certain that everyone associates you with the content you’re producing, which is ranked high in search results, creating more traffic to your site.
Established Blogs Attract Guest Bloggers
The easiest way to establish yourself as an expert in your field is to have an excellent blog. Of course, as with many fields, it’s not all about what you know, but vastly dependent on who you know. The good news is that many people will click on the work of an author they recognize, even if they’re not always interested in the subject at hand. This is a terrific opportunity to attract guest bloggers. Many of them are famous online, and will work for a nominal fee and the exposure they get in the byline and links to their page at the bottom (which always generate pay-by-click money for the author). Having a guest blogger can be a terrifically mutually beneficial relationship, as long as you’re established enough to attract the best of guests. The longer you’re in business, and the more you’re willing to pay at the beginning, the better chance you have of making a name for your company and your company’s blog that endures.
Feeds Enable Fast Conversion
One of the old problems with blogging is that many companies felt that each individual blog was likely to get lost in the mess of the Internet. If your company caters to the millennials, or anyone under the age of 35, you’re in luck. Most people who consider themselves truly tech-savvy have feeds set up to make certain that they don’t forget when a popular or important blog updates. The most important thing is that they see your blog enough many times that the brand becomes quickly imprinted. Don’t flood anyone’s inbox, but feeds ensure that people who want to keep up with your site will do so, as long as you’re reliably producing quality content.
Even if you run a company that you wouldn’t think needs a blog, establish one anyway. Blogs have the double-edged benefits of making your company seem more relatable and more professional at the same time, emphasizing your usefulness to your consumers. That’s worth the 500 words of content you need to produce every few days.
The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business.
Seems easy, right?
Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay!
Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action.
As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals.
Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.
Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:
- Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet.
- Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform.
- Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
- Find where your current and potential audience is active online. Catch their attention by being active and sharing your content marketing materials on these platforms.
- Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve.
- Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience.
Case Study: How Strategic Content Marketing Can Broaden Your Audience
In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.
For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread.
Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes.
By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope.
Ready to Invest In Your Article-Writing.co Thought Leadership Package?
At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package.
Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.