• seo content writers

The Top 3 Weak Points of Web Content – Don’t Make These Mistakes

David Tile, Founder @ Article-Writing.co
Jan 26, 2014

Before you create your first website, you probably won’t have any idea how much writing goes into the page itself. One of the reasons for that is because good web content can be invisible — readers don’t notice the writing, as long as it’s clean and seems to fit well.

However, the flip side to that coin is that the slightest mistakes in content creation can make your website stick out like a sore thumb, giving off an odd impression of unease or even driving otherwise interested traffic away.

Let’s quickly unpack the value that our team of seo content writers brings to the table and show you some of the tricks of the trade…

In order to retain as much traffic for audience conversion as possible, it is essential to eliminate every common weak point of your website’s content. While other weak points may exist, the three most common and egregious errors of web content are slipping out of voice, wasting even one page, and dismissing content as unimportant. Learn how to spot the signs that your website has committed one of these errors, and find an appropriate content writing service to help fix it as soon as possible.

1. Slipping Out of Voice

The “voice” of writing refers to the tone, word choice, and phrasing of your web content. This is something that many web developers ignore, to their peril. If you or your content provider have ever said, “As long as it gets the information across, it’s fine,” you may have committed this sin already. Tonal shifts are the difference between a shouting infomercial hawker getting his point across and a deftly-placed product placement you never noticed in a favorite movie. Both essentially get the information across, but the tone should depend on what you’re selling with your website.

Good SEO content writers will be able to slip in and out of voice easily, and can creatively handle even an Order Now page without messing up the tone. Not only do you want the tone on your website to be correct, you want it to be consistent. If you know that your site content is going to be focused around a particular product or service, you want even the About Us page to leap vibrantly off the screen in order to get your message across.

2. Wasting Even One Page

There should be no wasted pages on your website. Whether you’re cataloguing a series of projects or simply introducing a product, your website is important for every single word. Nothing makes a site feel so incomplete as when a possible consumer clicks on a page to see, “Coming Soon! :)” or worse, a blank page. Even the Contact page should have something other than a form, even if it’s just a line or two about how easy and quick it is to reach your service.

Contrary to what some people believe, “too much writing” is rarely the bane of a website. Too much bad writing or too much writing without a purpose can easily sink a site, but the vast majority of websites that are successful have writing on every single page, from the Landing page to the Order Now page and everything in between. You don’t have to cover your graphics with tiny type; just place your text strategically for maximum impact on your audience.

3. Dismissing Content as Unimportant

Every click can lead to a customer if you’re confident in your site. The content you provide should be focused, clear, and creatively engaging for your audience. Just because it’s “simply describing a product” doesn’t mean the content doesn’t matter. In fact, the more simple your product or service, the more you want an effortless, striking piece of web content to accompany it. You’ll be surprised at the uptick in traffic you’ll see with a website brimming with attractive content.

And that’s it! Three simple ideas to hold onto. Of course, if you ever need help producing content and copy from an expert team of SEO Content Writers, please don’t hesitate to reach out. You can call us @ 1.888.325.8570. You can email us: [email protected]. Write us on Facebook, Tweet at us. Our team is ready to help!

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. 

Seems easy, right? 

Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay! 

Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action. 

As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals. 

Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content. 

Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:

  • Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet. 
  • Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform. 
  • Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
  • Find where your current and potential audience is active online.  Catch their attention by being active and sharing your content marketing materials on these platforms.
  • Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve. 
  • Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience. 

 

Case Study: How Strategic Content Marketing Can Broaden Your Audience

In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.

Dr. Desai’s COVID PreCheck App Content Marketing

For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread. 

Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes

By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope. 

Ready to Invest In Your Article-Writing.co Thought Leadership Package? 

At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package

Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.