Things happen fast in the beautiful world of technology; your startup is no exception. When you’re trying to sell complex, technologically sophisticated products and services, things can change on a dime. An email newsletter is one of the best ways to stay connected to your users. That’s why having a technology newsletter template can make it easy to adapt on the fly while always maintaining consistent quality.
You can send out concise, relevant information directly to your user base with your email newsletter every week. In case you didn’t know, 79% of B2B marketers say email is their most effective channel for generating revenue.
Let’s dive into how this can help your tech startup grow.
Keeping Up with the Latest Changes
As a developer or engineer, you know how important it is to have the latest information when discussing a particular product. The industry is constantly changing with new regulations and updates for apps, search algorithms, and everything in between.
Regardless of what you’re selling, your users will feel frustrated or overlooked if they’re not privy to some of these changes.
Maybe you need to change your user agreement and give your customers a quick head’s up. Just send out a quick email newsletter letting them know how the company’s policies have changed and what that means for your customers.
Unlike a simple lamp or a new mattress, your technology needs to be online and available to your users 24/7. They might depend on your SaaS to hail a cab, make dinner reservations, or file taxes.
Whatever the case, you need to be proactive when making changes to your product by keeping your users informed at every step.
If you think your users won’t even bother opening one of your emails, guess again! According to Smart Insights, the technology industry has some of the highest email open and click-through rates.
Build Your Authority as an Industry Player
As you know, technology is anything but set in stone. New trends and legislation restricting certain technology are constantly working through the pipes. If any of this information relates to your business, you must share it with your users.
Even if you’re unsure whether your users will find this helpful information, you can present it in a compelling and engaging way for them to read. If nothing else, it shows your audience that you have your finger on the pulse of the latest industry trends, which means you’re a capable, knowledgeable company that deserves their business.
It’s not just about copying and pasting the same industry information into the body of an automated email. It’s about sending out personalized, unique insights into what’s happening in your industry.
As marketing guru David Newman states, “Email has an ability many channels don’t: creating valuable, personal touches – at scale.”
Mitigate User Fallout
So, you’ve learned quite a bit about all the fun and exciting ways you can use an email newsletter to engage your target audience. But what about when something goes wrong with your startup? Maybe your web host crashes, bringing your SaaS to a standstill. Or maybe someone hacked into your user database and stole all meaningful, personal information.
These are very real concerns for most tech startups, yet many aren’t sure what to do when things take a turn for the worst. That’s where email marketing comes into play. If you need to send your users a message quickly regarding the availability of your products and services, a mass email is one of the fastest options.
Suppose some of your user’s payment information has been stolen. In that case, you’ll need to apologize to your users, encourage them to check their bank account, and contact their financial institution.
Whatever the disaster of the day might be, you owe it to your users to get in touch with them immediately if anything goes wrong with the products and services you provide.
Email marketing is one of the most cost-effective marketing tools, with an ROI of $36 for every $1 spent. Stay connected with your target audience and set up an email newsletter today.
12 Best Tech Email Newsletters for Inspiration
There are so many email newsletters out there on the web, it can be hard to know which ones are worth subscribing to. Each one can provide insight for creating your own technology newsletter template. That’s why we’ve put together a list of the best tech email newsletters, from daily roundups to industry-specific newsletters, so you can find the perfect one for you.
Whether you’re a tech expert or just starting to get interested in technology, these newsletters will keep you up-to-date on all the latest news and trends. Check them out.
- Next Draft
- Digital Trends
- Exponential View
- The Download
- Dense Discovery
- Box Of Amazing
- Fully Charged
Open their websites and sign up for their email newsletter for your inspiration.
If you don’t have the time or patience to create your own technology newsletter template or craft a regular monthly newsletter, contact the marketing professionals at Article-Writing.co for a free consultation!
David is the Founder and Director of article-writing.co, the fastest-growing content creation agency in North America. He has transformed companies by offering high-quality content that has impacted their SEO ranking, revitalized websites with engaging and industry-relevant blogs and website copy, and championed successful email campaign copy.