• B2B copywriting vs B2C copywriting


B2C Vs. B2B Copywriting

Jess Barnes, Content Writer @Article-Writing.co

Posted On: October 26, 2018

Knowing the difference between B2C and B2B copywriting and how to use each effectively will make all the difference in how you write and market your content. Below, learn about what each of these types of copywriting are and how you can use different methods with each to create copy that converts for your website.

B2C Copywriting Definition, Techniques, and Uses

B2C stands for Business to Consumer. This type of writing applies to any copy you, as a business, create for your consumers. When you’re writing to your customers, you’ll be working toward helping them make the decision to purchase your product or services.

When you’re writing directly to an individual consumer, there are some things you should keep in mind in order to create the best possible content.

  • You’ll want to write to a wide audience because you won’t know exactly who might be reading your content.
  • Generally, B2C copy can have a much lighter tone and be written in a more conversational style that your audience will feel comfortable with.
  • B2C content should appeal to emotions. You might write copy that tugs at the heart strings, makes your audience laugh, or invokes a feeling of nostalgia in order to persuade your audience to take action.
  • When publishing your writing, find your audience where they’re at. B2C writing works well on channels like social media where you’ll find a large group of people that can easily share your information.

B2B Copywriting Definition, Techniques, and Uses


B2B stands for Business to Business. This copywriting strategy includes anything that’s written by one business and directed to another business. B2B writing refers to writing one business does when they’re selling products or services to another business.

Why does it matter if you’re selling to a company rather than an individual? There are a few things that will change your writing strategy if this is the case.

  • You’ll likely be writing to a group of people who are making purchasing decisions, rather than just one person making a decision for themselves.
  • Your writing should generally have a more professional tone, as you’ll be writing to other professionals rather than trying to gear your writing toward a wide audience.
  • You’ll be able to get much more specific about some details. These are the details that people in the industry you’re selling to will need to know in order to make an informed decision.
  • When writing to a business audience, you’ll need to be more direct to get your message where it needs to go. Consider sending direct messages or emails to the people you need to get in touch with.

After you’ve defined your audience, you’ll know whether you should be using B2B or B2C techniques for your copywriting. Keep those techniques in mind as you plan, write, and publish your writing to reach your audience and make more sales.


Need help writing?

Whether you’re in need of B2C or B2B content, Article-Writingcan help. Contact us today to find out how we can help you create your content strategy and reach your target audience.