What is B2B Copywriting? B2C Vs. B2B Copywriting

Posted : October 26, 2022

Word Count: 1409 

( 5 Min )

Knowing the difference between B2C vs. B2B copywriting and how to use each effectively will make all the difference in how you write and market your content.

Below, learn about each type of copywriting and how you can use different methods to create copy that converts for your website.

B2C Copywriting Definition

B2C stands for Business to Consumer. This type of writing applies to any copy you, as a business, create for your consumers. When you’re writing to your customers, you’ll be working toward helping them decide to purchase your product or services.

B2B copywriting is a type of writing that focuses on creating content for businesses that sell products or services to other businesses. This can include writing website content, creating sales materials, or crafting email marketing campaigns. The goal of B2B copywriting is to generate leads and sales for the business. 


Most B2B copywriting revolves around creating content that educates potential customers about the products or services offered by the business.

For example, a B2B copywriter might write a blog post about the benefits of using the company’s product, or an email campaign about the different features of the service. The key is to provide information that will help potential customers make an informed decision about whether or not to do business with the company. 

Types of B2B Copywriting 

There are many different types of B2B copywriting, but some of the most common include: 

Website Content: The content on a company’s website should be well-written and informative. It should explain what the company does, what products or services it offers, and why potential customers should do business with the company. 

Sales Materials: Sales materials, such as brochures and product catalogs, are typically used by companies to generate leads and close sales. These materials should be well-designed and persuasive, without being overly salesy. 

Email Marketing: Email marketing can be an effective way to reach potential customers with information about a company’s products or services. B2B copywriters can craft email campaigns that focus on educating potential customers or driving them to take action (such as signing up for a free trial). 

Social Media: More and more businesses are using social media to reach their target audiences. B2B copywriters can help companies create social media posts that promote their products or services in an engaging way. 

B2B Copywriting Uses

When you’re writing directly to an individual consumer, there are some things you should keep in mind to create the best possible content:

  • You’ll want to write to a wide audience because you won’t know exactly who might be reading your content.
  • Generally, B2C copy can have a much lighter tone and be written in a more conversational style that your audience will feel comfortable with.
  • B2C content should appeal to emotions. You might write copy that tugs at the heartstrings, makes your audience laugh, or invokes a feeling of nostalgia to persuade your audience to take action.
  • When publishing your writing, find your audience where they’re at. B2C writing works well on channels like social media, where you’ll find a large group of people that can easily share your information.

If you’re looking to break into the world of B2B copywriting, there are many different types of writing you can do. Website content, sales materials, email marketing, and social media are all great ways to get started. 

Just remember to focus on creating informative and persuasive content that will help potential customers make an informed decision about doing business with your company.

B2B Copywriting Definition

B2B stands for Business to Business. This copywriting strategy includes anything written by one business and directed to another. 


Many businesses operate in the B2C space, yet they don’t always have a dedicated copywriter on staff. That’s a shame because a good copywriter can make a big difference when it comes to driving conversions and sales. 

B2B writing refers to writing one business does when selling products or services to another.

B2C Copywriting Purposes

The first purpose of B2C copywriting is to sell products or services. This is exemplified by ads that you see on TV or online. The goal of these ads is to get you to buy something, whether it’s a new car, a new piece of technology, or even a new pair of shoes. To do this, the copywriter must craft an effective sales pitch that speaks to the needs of the customer.

The second purpose of B2C copywriting is to build brand awareness. In today’s competitive marketplace, it’s not enough to just sell products or services—you need to make sure that people remember your brand when they’re ready to make a purchase. This is where branding comes into play. A good copywriter will be able to create catchy slogans and taglines that will stay with the reader long after they’ve left your website or seen your ad. 

The third purpose of B2C copywriting is to generate leads. This is often done through the creation of landing pages or lead magnets. The goal here is to get the person reading your copy to take action, whether that means signing up for your email list, downloading a white paper, or even scheduling a consultation call. To do this, the copywriter must be able to clearly articulate the value proposition and include a strong call-to-action. 

B2C Copywriting Strategy

Why does it matter if you sell to a company rather than an individual? There are a few things that will change your writing strategy if this is the case.

  • You’ll likely be writing to a group of people making purchasing decisions rather than just one person deciding for themselves.
  • Your writing should generally have a more professional tone, as you’ll be writing to other professionals rather than trying to gear your writing toward a wide audience.
  • You’ll be able to get much more specific about some details. These are the details that people in the industry you’re selling to will need to know to make an informed decision.
  • When writing to a business audience, you’ll need to be more direct to get your message where it needs to go. Consider sending direct messages or emails to the people you need to get in touch with.

As you can see, there are three main purposes of B2C copywriting: selling products or services, building brand awareness, and generating leads. Each one of these purposes is important in its own right and can help contribute to the overall success of your business. If you don’t have a dedicated copywriter on staff, now might be the time to consider hiring one.

After you’ve defined your audience, you’ll know whether you should use B2B or B2C techniques for your copywriting. Keep those techniques in mind as you plan, write, and publish your writing to reach your audience and increase sales.

Hire Copywriter for B2B and B2C

If you’re looking for a copywriter to help you with your business, look no further. At AWC Company, we understand that different businesses require different writing styles: some thrive on a friendly, relatable tone while others call for a more corporate approach. 

That’s why we have an extensive team of exceptional copywriters who specialize in both B2B and B2C writing! Whether you need a copywriter to deliver top-notch marketing materials or snappy website content, our team is sure to deliver the goods. And don’t worry about fitting our copywriters’ skills into your budget -we work hard to give you the best quality product at an affordable price. 

So if you’re ready to get started sending messages that really hit home with your audience, let AWC take care of all your copywriting needs. It’ll be the best decision you make all day!

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