In these trying times, businesses are doing anything to stay afloat. Studies show that keeping your marketing going during this time is one surefire way to ensure you come out on top at the end of this.
However, what can you write about that isn’t already overdone or won’t be too sensitive to your readers, who may also be struggling? This article will share tips on writing content about your nonprofit or how your business helps others.
How to write content about giving back
Writing content about how your business is giving back will show your readers your altruistic side and give them something to feel good about. And when your brand inspires good feelings, people will share your articles and buy your products and services; a definite win-win in my opinion.
Keep It Simple
When writing copy for your nonprofit, it’s essential to keep things simple and easy to understand. Remember, most people don’t have a lot of time on their hands, so they’re not going to want to read through a long, drawn-out explanation of what you do. Get to the point and make sure your message is clear.
While you want to keep your copy straightforward, it can be emotional. Using emotion is one of the best ways to get people to care about your cause.
Tug at their heartstrings and make them feel something. Once you have their attention, you can start explaining what you are doing.
As we mentioned before, people only have a little time on their hands. So, writing copy for your nonprofit needs to be as concise as possible.
Get rid of any fluff or filler words, and get straight to the point. The more concise your copy is, the more likely people will actually read and understand it.
Use Powerful Words
The words you use in your nonprofit copy can make a big difference in how effective it is. Avoid using jargon or technical terms that people might not understand.
Instead, opt for powerful words that evoke emotion and compel people to take action. Some examples include “passionate,” “committed,” and “dedicated.”
Use your emails to tell your readers
Email marketing is alive and well, but readers will only open an email if it has something valuable to share. A great discount on their favourite products just might be the key.
“Our company has been offering 30% off discount sales every weekend through email marketing campaigns to help our customers that depend on our products for their well-being.” – Keeon Yazdani of WE R CBD
Share on the blog and social media
If you are doing something totally out of the ordinary, like giving away free services to those in need, write a blog about it and make it very specific. From there, you want to share, share, share on social media.
“In response to the COVID-19 crisis, OneSignal recently announced it will offer a free 6-month push notification plan for healthcare, government, and non-profit organizations fighting the pandemic.” – George Deglin of One Signal
The last thing anyone wants right now is a business that is tooting their own horn for something they are doing just to ride the wave.
This means that, if your company is not truly invested in what you are doing to help right now, don’t publicize it. Your efforts should be in line with your business and help your customers.
“Customers can tell when people and companies are authentic. Having that personal touch is really something they admire, and they are drawn to the people who have these ideals. Having a good marketing program is great and allows you to tell an authentic story. But make sure there is truth to the stories. People can spot white lies when it comes to businesses and it will put off their customer there. Be transparent about changes and company problems, we are all in this together and people will like that. Doing charitable events can also help with this. We are personally doing a blood drive to help out the local community by partnering with the Red Cross to help combat blood shortages amidst the pandemic.” – Mike Falahee of Marygrove Awning Co.
“We are in a very challenging position because we sell fashion items to attendees of music festivals. These events are being canceled or postponed all around the country and even throughout the world as COVID-19 spreads. Even without the virus, the festival season is typically only during warmer months. So we had to figure out a way to pivot to keep our business growing.
We’ve started designing face masks, and for each mask purchased, we will donate one non-printed face mask to nonprofits supporting those on the front lines. We are receiving thousands of orders and are excited to help anyone we can!” – Brandon Chopp of IHeartRaves
“For every backpack sold, we provide 25 meals to families in need across the U.S. Due to the recent COVID-19 crisis, we’ve started an initiative to double the meals provided for every backpack sold in order to donate 50 meals for each backpack sold to Feeding America’s COVID-19 Response Fund. We’ve provided 10,000 meals to the response fund to date, and hope to reach 50,000 meals provided by the end of May.” – Kelly Belknap of Adventurist Backpack Co.
If you need help with how to write content about giving back that showcases your authentic business efforts, let us know. We can brainstorm the best action to put your business in the spotlight while showing your altruistic side.
If you want your nonprofit content to be successful, it’s important to have compelling copy that explains what you do and why people should care.
Keep things simple and use emotion-packed words to get your point across quickly and effectively. By following these tips, you’ll be well on your way to writing great nonprofit copy that will help increase donations and further your cause.