BUSINESS BLOGGING TIPS
It’s All About the Hook: How to Create Content to Keep Readers Hooked
Focus Creative Writing Services on Trending Topics
One of the most effective ways to boost your SEO and keep your readers hooked is by focusing your content on topics that are already trending. These are topics and keywords that your readers are already searching for within their favorite search engines. Whether you take a controversial stance against the topic or decide to promote it in a positive light, your work will get exposure simply by targeting that particular subject. It is true that most trending topics might not be directly relevant to your niche or market. However, you can always find a creative way to connect the dots effectively.
The headline will almost always be the first thing that your readers see when they are looking at your article or blog. It is the headline that goes viral and is shared through online forums and social networking website, according to Jeff Bullas – not the actual article itself.
Therefore, you need to make sure that your headline is strong enough to grab their attention and basically force them to click it. Otherwise, they will just keep searching and scrolling until something does grab their attention – even if it’s not on your website. When looking for a website content writer, pay close attention to the headlines of the articles used in their portfolio samples to see just how effective they are at grabbing your attention.
Always Use Blocks of Text in Moderation
You can have the most engaging content of all time in your blog or article. However, you will lose your readers’ attention and engagement by cramming all of it into lengthy text blocks. That is because, regardless of their learning style or comprehension, it is very difficult for the average reader to retain and consume all of that information at once.
Using relevant graphics, images and even videos can be effectively used to enhance the message being shared within the text. If you are looking for a website content writer to handle this for you, check to see if they can also create captivating infographics and images to accompany your posts. You should also use subheadings and bulleted lists to break up the text even further. Integrating hyperlinks to credible sources and authoritative websites within your content will also go a long way in keeping your readers hooked, according to Entrepreneur.
Never Hesitate to Repurpose Old Content
Keep in mind that not all of your content has to be brand new. Perhaps you had a popular post that received a lot of feedback several months or even years ago. There is nothing wrong with repurposing that old content into a brand new post. One approach that you can take is to gather content from old posts that focus on a common theme. Another approach, according to Search Engine Watch, is to simply revisit one of your best posts and update it with new sources, statistics or any other valuable information that would be appeal to your audience.
The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business.
Seems easy, right?
Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay!
Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action.
As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals.
Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.
Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:
- Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet.
- Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform.
- Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
- Find where your current and potential audience is active online. Catch their attention by being active and sharing your content marketing materials on these platforms.
- Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve.
- Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience.
Case Study: How Strategic Content Marketing Can Broaden Your Audience
In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.
For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread.
Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes.
By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope.
Ready to Invest In Your Article-Writing.co Thought Leadership Package?
At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package.
Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.