It’s All About the Hook: How to Create Content to Keep Readers Hooked

By: David Tile| Founer @ Article-Writing.co
Posted On: August 02, 2014
Getting someone to visit your website is only half of the battle. Fortunately, these four tips from creative writing services will help you keep them hooked by and engaged with your content.

Focus Creative Writing Services on Trending Topics

One of the most effective ways to boost your SEO and keep your readers hooked is by focusing your content on topics that are already trending. These are topics and keywords that your readers are already searching for within their favorite search engines. Whether you take a controversial stance against the topic or decide to promote it in a positive light, your work will get exposure simply by targeting that particular subject. It is true that most trending topics might not be directly relevant to your niche or market. However, you can always find a creative way to connect the dots effectively. 

Bait Them with a Headline

The headline will almost always be the first thing that your readers see when they are looking at your article or blog. It is the headline that goes viral and is shared through online forums and social networking website, according to Jeff Bullas – not the actual article itself. 

Therefore, you need to make sure that your headline is strong enough to grab their attention and basically force them to click it. Otherwise, they will just keep searching and scrolling until something does grab their attention – even if it’s not on your website. When looking for a website content writer, pay close attention to the headlines of the articles used in their portfolio samples to see just how effective they are at grabbing your attention. 


Always Use Blocks of Text in Moderation


You can have the most engaging content of all time in your blog or article. However, you will lose your readers’ attention and engagement by cramming all of it into lengthy text blocks. That is because, regardless of their learning style or comprehension, it is very difficult for the average reader to retain and consume all of that information at once. 

Using relevant graphics, images and even videos can be effectively used to enhance the message being shared within the text. If you are looking for a website content writer to handle this for you, check to see if they can also create captivating infographics and images to accompany your posts. You should also use subheadings and bulleted lists to break up the text even further. Integrating hyperlinks to credible sources and authoritative websites within your content will also go a long way in keeping your readers hooked, according to Entrepreneur


Never Hesitate to Repurpose Old Content


Keep in mind that not all of your content has to be brand new. Perhaps you had a popular post that received a lot of feedback several months or even years ago. There is nothing wrong with repurposing that old content into a brand new post. One approach that you can take is to gather content from old posts that focus on a common theme. Another approach, according to Search Engine Watch, is to simply revisit one of your best posts and update it with new sources, statistics or any other valuable information that would be appeal to your audience.