• effective headlines


7 Tips for Crafting Effective Headlines

Jess Barnes, Content Writer @Article-Writing.co

Posted On: October 22, 2018

There’s an infinite amount of information available on the internet. Your goal is to make your content stand out from the crowd. You want readers to notice, get engaged, and share your writing.

Using effective headlines can help to initially capture that attention and convince your audience to keep reading. Below are 7 tips for creating effective headlines to introduce copy that will then convert to sales.

1. Stuck? Use a Working Title

A working title is a tool that filmmakers and authors have always used. (Look at some of these working titles of popular films – there are a few gems!) Sometimes the reason is hiding secrets about major movies. Other times, a working title can simply be used as a placeholder until a better title comes to mind. You can use a working title for your copy in the same way. Choose a title that makes sense and gets specific about the topic you’ll be writing about.

2. Keep it Simple

There’s no need to give everything away before you even start writing your copy. When creating effective headlines, keep them short and to the point. Your headline only needs to serve the purpose of catching your reader’s attention and drawing them into the content you’ve created.

3. Use Your Keyword

As always, you’ll want to keep SEO in mind. Utilizing SEO tactics starts before you even get to the body of your content. Not only will using your keyword in your headline let readers know what your post is about, but it will also help with your content’s search ranking.

4. Make it Bold

To stand out among competitors and the sea of content available online, you’ll need to create effective headlines that use bold wording. There are specific action words that you can use that have been proven to capture attention and persuade readers to take action. In this case, that action is simply to keep reading your content.  

5. Keep it Relevant

Your wording is important and you want to pull readers in with action words. However, it’s important that your headline also makes sense in the context of what you’re writing about. If you convince readers to check out your post, but the information you offer has nothing to do with your bold headline, people will be confused and unsure of the message you’re trying to get across. Be sure that your headline is on topic and serves as an introduction to your content.

6. Don’t Go Over the Top

While using bold wording can help to persuade readers to dig in, don’t take it too far. There’s a line between grabbing attention and using click bait. Don’t cross that line if you want your readers to trust you as a reliable source of information.

7. Keep Them Guessing

Once you’ve gotten their attention, you need to pique the interest of your reader. After glancing at your headline, they should feel compelled to keep reading. You can make this happen by crafting effective headlines that ask questions, promise useful advice, or sound just intriguing enough that your audience needs to keep reading.

Need help writing?

From headlines to calls to action, the Article-Writing team knows how to create content that keeps readers engaged. Contact us today to find out how we can help you reach your audience.

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. 

Seems easy, right? 

Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay! 

Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action. 

As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals. 

Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content. 

Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:

  • Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet. 
  • Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform. 
  • Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
  • Find where your current and potential audience is active online.  Catch their attention by being active and sharing your content marketing materials on these platforms.
  • Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve. 
  • Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience. 


Case Study: How Strategic Content Marketing Can Broaden Your Audience

In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.

Dr. Desai’s COVID PreCheck App Content Marketing

For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread. 

Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes

By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope. 

Ready to Invest In Your Article-Writing.co Thought Leadership Package? 

At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package

Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.