How to Use Your Blog to Increase Your Customer Base
A 2019 study found that businesses who blog receive 55% more visitors than those that don’t. And yet many companies still aren’t blogging, or they made a few posts…
How to Conduct Keyword Research for Your Blog
It is no secret that the SEO landscape has changed over the past couple of years. Search engines are relying less on keywords as they try to…
Common Keywords in Each Stage of a Funnel
The “funnel” goes by many names: conversion, consumer, keyword, sales. In the end, however, it all comes down to the idea that you want to customize your marketing strategy to…
Search Intent Tips for Your Keyword Research
SEO is constantly changing and evolving to keep up with changes in search engine algorithms and marketing trends. It used to be enough to make a list of…
How People Search: Understanding User Intent
In the most basic terms, digital marketing and SEO can be boiled down to understanding user intent and then structuring your strategy to provide that as…
How to Measure Growth on Social Media
The main reason that businesses create social media profiles is to expand their audience and improve sales. This is done by posting high quality, eye-catching…
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