It’s no secret that when it comes to content writing, social media improves it in a big way. It’s safe to say that without the proper social presence, chances are you’re leaving a lot on the table regarding the reach and impact of your blog and site content. However, the best platform for your brand should be up for debate.
LinkedIn is one of the most popular social media networks for professionals. It’s a great place to connect with other professionals, find jobs, and build your network. Here are eight reasons why you should use LinkedIn for your career.
To uncover just how much-hidden potential is still quietly waiting to be captured by brands like your own on this underutilized social network, let’s spend some time talking about the actual value of LinkedIn and what it takes to make the most out of this content writing social media platform.
Gauging the True Value of LinkedIn Outreach
If you’re skeptical regarding this claim, that’s entirely understandable. After all, it’s not every day that someone goes against the grain when it comes to major industry players like Facebook and Twitter. Thankfully, there’s plenty of eye-popping data on content writing social media to lean on that helps tell the story of the rapidly growing LinkedIn community.
Statista notes that LinkedIn currently claims over 1.5 billion unique visitors each month. Additionally, over two million thriving discussion groups span virtually every industry, providing ready-made, segmented audiences with which to connect and share content.
Perhaps the most astounding fact garnered from McCoy’s research is that LinkedIn helps push conversion rates of active community members to numbers three times higher than those generated by relevant activities on Facebook or Twitter. To put it simply, LinkedIn offers up quite an appealing situation for brands willing to make the most of this platform, and it will only get better as the network continues to grow and evolve.
By joining groups related to your field, you can meet other professionals and expand your network. This will give you access to job opportunities that may not be posted publicly and introduce you to people who could help further your career.
Finally, don’t be scared to reach out and connect with other thought leaders on LinkedIn. This network is all about discussion and interaction, so why not join one of the many groups and offer advice or expertise to other players in your market?
By standing tall as a vital member of these communities, in addition to the rest of what you’ve learned here about LinkedIn, it won’t take long for your social stock to go through the roof via shares, new followers, and extended exposure across the web. Regardless of what industry you call home, it’s hard not to see this as an opportunity ripe for picking for those willing to break the mold and make the most out of this emerging social network.
Establish Your Brand
LinkedIn is also a good platform for establishing your personal brand. Through status updates, blog posts, and other content you share on LinkedIn, you can demonstrate your expertise and let people know what you’re passionate about.
Improve Your Visibility
Posting on LinkedIn can help increase your visibility, as potential employers and recruiters may find you through searches. Even if you’re not looking for a job right now, it’s still important to be active on LinkedIn so that people know who you are and what you can do.
Get Advice From Other Professionals
You can ask questions and get advice from other professionals on LinkedIn. This is a great way to learn from people who have been in the field longer than you and gain valuable insight into how to succeed in your career.
Promote Your Professional Development
Finally, LinkedIn is a great tool for continuing your professional development. You can join groups and follow influencers to stay up-to-date on the latest trends in your field, as well as find courses or webinars that you can take to enhance your skills.
Endorsements and Recommendations
LinkedIn allows you to get endorsements for your skills and obtain recommendations from people who have worked with you. This can be a great way to make an impression on potential employers, who will want to see that you’re endorsed or recommended by experts in your field.
Showcase Your Work
You can showcase your work by uploading documents and projects to highlight the skills you have developed. A portfolio of your work can be a great way to impress potential employers and stand out from the competition.
Suppose you’re having a little trouble getting the ball rolling. In that case, LinkedIn provides a targeted update system that promotes your content to relevant audiences via industry segmentation, location, and various other factors.
Sure, this can put a bit of a strain on your marketing budget at first, but getting your content out in front of the highly interactive members of this audience can pay off dividends in terms of reach and awareness almost immediately.
Connect with Potential Employers
LinkedIn is a great way to connect with potential employers and stay up-to-date on the latest job openings in your field. You can also follow companies you’re interested in working for, so you won’t miss any posts about job opportunities.
Expand your Content Writing to Social Media
Overall, LinkedIn is an invaluable resource for advancing your career. By taking advantage of its features, such as connecting with potential employers and networking opportunities, you can increase your visibility and boost your professional development. With these eight reasons to use LinkedIn for your career, there’s no reason not to get started today!
If you need help with LinkedIn posts, contact Article Writing Co. We can help you create high-quality content that will help you connect with potential employers, expand your network, and promote your professional development.
David is the Founder and Director of article-writing.co, the fastest-growing content creation agency in North America. He has transformed companies by offering high-quality content that has impacted their SEO ranking, revitalized websites with engaging and industry-relevant blogs and website copy, and championed successful email campaign copy.