- WRITING FORUMS FOR BEGINNERS
Writing Forums for Beginners: Avoid Getting Flagged With These Tips
Social forums like Reddit and Quora, as well as industry-specific channels, are great ways for brands to engage with their audience and connect with like-minded individuals. Whether you want to share some advice or weigh in on an industry topic, these websites are great places to position yourself as a thought leader.
Keep these tips on writing forums for beginners in mind to make sure that your contribution is helpful for the community and doesn’t get the dreaded red flag or spam marker.
It might seem obvious, but make sure that the subject you’re writing about falls under the forum’s particular beat. Websites like Reddit will quickly take down any content that isn’t immediately relevant to the subreddits you’re publishing on.
“The main goal of a forum is to bring people together about a specific topic,” says Alex Kafure, a digital marketing consultant.
If you’re thinking “Okay, this is a stretch, but it might work,” rest assured – it won’t. Take the extra research time to find the right forum, or consider revising your topic. If you’re answering a question, always answer the initial question directly, then provide supporting evidence and context. It’ll make writing forums for beginners more straightforward.
Before you write your first sentence, spend some time reading through posts that are on the forum. Take note of which posts attract the most engagement, and what users are saying. Also take note of the topics that don’t receive much traction or get down-voted by users.
The goal of this is to understand the topics that are important to each forum’s subscribers, what has already been covered, and what can be explored deeper. This will help your contribution provide value to the reader and help you appear as a valued expert.
“Forum copy is linear, and often gets lost among submissions, so if you are furthering a point from someone else’s post, make sure you quote them to better your submission’s readability,” suggests Kafure.
The point of a forum is to create a virtual community of like-minded people who want to share their knowledge, tips and tricks while learning from others. Always be respectful of other members of your chosen community. If you think your product or service could add value, send them a personal message instead of posting it directly on the site. This will start a natural conversation that doesn’t put them on the spot, and makes you seem less like a blatant advertisement.
“Try not to argue with others either, keep emotions out of your copy and stick to facts and good grammar. It will help your submissions earn credibility which is important in the forum community.”
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The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business.
Seems easy, right?
Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay!
Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action.
As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals.
Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.
Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:
- Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet.
- Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform.
- Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
- Find where your current and potential audience is active online. Catch their attention by being active and sharing your content marketing materials on these platforms.
- Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve.
- Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience.
Case Study: How Strategic Content Marketing Can Broaden Your Audience
In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.
For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread.
Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes.
By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope.
Ready to Invest In Your Article-Writing.co Thought Leadership Package?
At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package.
Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.