Why Real Estate Brokers Should Share Their Expertise Through Content Marketing

David Tile
David Tile, Founder & Director @ Article-Writing.co
Posted On: March 22, 2021

Elevate Your Platform Through Content Marketing

As a real estate broker, you hold plenty of power as a Thought Leader in your industry. You’ve done the hard work and training and now run your own business. Depending on your setting, your clientele may include a loyal base, but it could always be bigger, right? 

To grow your business further, think of the benefits of effective content marketing as a Thought Leader in real estate. With an active, well-developed online presence, you will position yourself as a reputable resource that other experts in your field will value. Beyond that, your insightful, engaging content marketing shared through your personal voice could make you stand out among other brokers. By creating blogs, guest posts, and social media content, you could boost your position in real estate and grow your brokerage enterprise.

These are among the main benefits you will experience from your content marketing as a real estate Thought Leader: 

Making It Easier for Clients to Find You 

Before house hunting, potential homebuyers will do their own search for the right real estate brokerage. During this hunt, they’ll seek a business led by an expert broker with the resources and insights to help them navigate the market. Home sellers will do the same as they look for professionals who will  help them achieve a speedy, profitable sale. 

Your content marketing as a real estate Thought Leader could be what will earn your business these clients over other brokers. Why? 

  • Your potential clients learn about your exceptional knowledge and gain a glimpse of your personality and values as a real estate broker. 
  • Through your content marketing, you can show that you care about guiding clients to thrive in their real estate adventures. Reel in more business by promoting your personal brand and building trust among clients before you’ve even met. 
  • You can boost your website SEO ranking to be among the first brokerages in your area listed on SERPs when your clients conduct their real estate brokerage hunt.

Establishing Yourself as an Industry Expert Through Content Marketing

By sharing your industry insights, you’re making it clear that you are in touch with everything happening in real estate. Your content can include updates on the market conditions and explain what they mean to your followers. Informative, engaging materials will be the building blocks to establishing your reputation as a Thought Leader in your community. 

As a broker, you sit at the center of your business branding. Through your content marketing, you will establish more credibility around your brokerage firm. Consequently, clients will be compelled to choose your services over other competitors. 

Consider this stat: Website traffic for businesses run by Thought Leaders who participate in content marketing will climb 7.8x higher than for companies whose leaders are inactive. You have a voice that could expand your brokerage following and elevate your business reputation. That’s why you should be vocal over social media and through your business blog or guest posting.

Expanding Your Real Estate Network  

A strong network in real estate is essential to your business success. By having an “in” with parties involved in your community real estate, you can earn early access to listings before they hit the market or connect with developers with newly constructed real estate. From insurance brokers, lenders, stagers, and more, your work requires collaborating with many real-estate-related services. That’s why it never hurts to build your professional network. 

Through your content marketing as a real estate Thought Leader, you will establish yourself as a reliable resource that your network members will value. Watch your number of followers climb as you continue sharing more content that’s shareable for your network and will engage other industry professionals. Your publications could start a conversation about industry happenings, attracting more readers, including clients and other industry professionals who will follow and support your business. 

How Article-Writing.co Will Elevate Your Online Content Marketing

For years, real estate experts have trusted Article-Writing.co for their content marketing. We have been establishing brokers, agents, and other real estate professionals as Thought Leaders to bring them more clientele and enhance their credible reputation in their communities. 

Got a voice? We’ll amplify it. 

Our experts will learn about your personal voice and interweave them with your business values through our strategy calls. We will incorporate your unique angle on the real estate market and target your focused clientele, whether local, international, luxury, commercial, and beyond, to write impactful content marketing materials using your unique voice and outlook. Our real estate clients value our talent for creating content that enhances their exposure in the industry and has contributed to their success in the industry. 

Your Personalized Article-Writing.co Thought Leadership Package

At Article-Writing, we know you have a lot on your plate. Let us share your voice as a real estate Thought Leader on your behalf, so you don’t need to add more time to your busy schedule to write your own materials. Our strategists will develop a plan and create well-crafted content to represent your personal and professional brand through your custom Thought Leadership Package

Let us help you strengthen your real estate thought leadership platform so you can make a powerful impact in your industry. Book a Thought Leadership Package strategy call today.

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. 

Seems easy, right? 

Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay! 

Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action. 

As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals. 

Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content. 

Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:

  • Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet. 
  • Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform. 
  • Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
  • Find where your current and potential audience is active online.  Catch their attention by being active and sharing your content marketing materials on these platforms.
  • Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve. 
  • Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience. 


Case Study: How Strategic Content Marketing Can Broaden Your Audience

In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.

Dr. Desai’s COVID PreCheck App Content Marketing

For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread. 

Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes

By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope. 

Ready to Invest In Your Article-Writing.co Thought Leadership Package? 

At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package

Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.