By: David Tile | Founder @ Article-Writing.co
Posted On: January 06, 2020

Boy, there are a lot of podcasts out there. With content marketing on the move, podcasts seem to be the new way to repurpose your work and engage with your audience. It’s not a bad idea, either. Research shows that business is one of the most popular podcast genres. Additionally, in 2019, 51% of the U.S. population reported listening to a podcast.

So, podcasts are certainly the new wave. If you’re a business owner looking for a new challenge, starting a podcast is a smart move. However, if you’re a listener looking for the best content marketing podcast, you have your work cut out for you. With dozens to rifle through, the search for the most valuable one is challenging. 

That’s why we’ve decided to help! Here, we’ve compiled our collection for the top content marketing podcasts of 2020.

Top Content Marketing Podcasts

What you’ll learn about: Marketing tips and trends
Average episode length: 25 minutes

For over ten years, hosts John Wall and Christopher Penn have provided listeners with insight into the world of marketing. Each week, these two get together and discuss all aspects of marketing and its impact on the world of business. 

Marketing Over Coffee is a great place for anyone new to the world of content marketing. Wall and Penn sit with such guests as Simon Sinek, Seth Godin, and Rand Fishkin and dive deep into marketing trends that other podcasts don’t. They also break down topics in understandable ways free of jargon.

What you’ll learn about: All things content marketing and strategy
Average episode length: 40 minutes

Hands down, Animalz is one of the top content marketing podcasts out there. The show’s produced by employees from the Animalz content marketing agency, so you’re in good hands. Though it just celebrated its one-year anniversary in September, listeners still have plenty of episodes to learn from. 

The episodes cover every facet of content marketing. Listeners can hear about the top marketing trends, copycat content, and the three biggest challenges content marketers face. Regardless of where you are in your content marketing journey, Animalz always brings something fresh to the table.

What you’ll learn about: Marketing tips and tactics
Average episode length: 25 minutes

Host John Jantsch is no stranger to the world of small business. For years, he’s shared invaluable insight into marketing and helped small businesses overcome their biggest struggles. His podcast is just as impactful as his personal work. 

These relatively short episodes cram a lot of helpful tips and tricks into them. A few times each week listeners can learn about how to build your brand, how to create a successful event, and how to become a master influencer. Jantsch shares his personal tips, excerpts from his book, in addition to his interviews with experts like Jay Baer, Brian Dean, and Dan Schawbel.

What you’ll learn about: Marketing and writing
Average episode length: 25 minutes

Copyblogger has long been hailed as a great resource for content marketers. Host Darrell Vesterfelt sits down with various experts in the industry who discuss all facets of content marketing and writing. That includes information on branches like email marketing, copywriting, influencer marketing, and how to create strong content.

The episodes aren’t particularly long, but they’re jam-packed with useful information for businesses of all sizes. Notable guests like Nathan Barry, Seth Godin and Shane Snow talk about marketing and storytelling practices that make us all better at what we do.

podcast equipment

What you’ll learn about: Success stories from unconventional paths
Average episode length: 40 minutes

You can turn just about anywhere for the “best” marketing advice. Blog posts, books, gated content, even podcasts have the top strategies for marketers. But what about those who strayed away from the tried and true methods? Where are their stories? You’ll find them in Jay Acunzo’s Unthinkable.

Each episode highlights unorthodox marketing techniques and why they can work for your business. Listeners can hear about the challenges of innovation, how to adapt to the market, and how to communicate your business’ values.

Unthinkable is one of the top content marketing podcasts out there thanks to its unique approach to the practice. At the end of the day, it’s sometimes better to hear how people made their own way.

What you’ll learn about: Marketing and startup strategies
Average episode length: 40-50 minutes

As far as content marketing podcasts go, Amy Porterfield’s show is one of the more notable. Online Marketing Made Easy is often referred to as a valuable resource for any startup business or those interested in learning the best marketing strategies.

Porterfield masterfully combines her personality and knowledge to deliver a comprehensible strategy for listeners. However, she ups the ante with her equally experienced guests, including Marie Forleo, Neil Patel, and Rick Mulready. Together, they delve into topics like Facebook ads, SEO plans, and how to shift your mindset for success. 

This podcast has been around for years, so if you’re new to the program you’ll have plenty of material to sift through. Each episode, even the shorter ones, offers listeners the kind of advice they can apply to their marketing strategies.

What you’ll learn about: Startup and business advice
Average episode length: 30 minutes

Even if you just started your business, you’ve probably heard of HubSpot. They’ve been chock full of invaluable information for years, helping businesses build themselves from the ground up. If you haven’t already guessed, their podcast is just as incredible as their blog content.

If you have about half an hour to spare, you can listen to experts reveal how they started their companies and what strategies they use to stay on top. Part of what makes this podcast so innovative is that it covers all aspects of business, meaning almost anyone can tune in. For example, episode discussions range from insurance to outdoor apparel to an entrepreneur’s rejection.

What you’ll learn about: Digital marketing
Average episode length: 60 minutes

If you want a podcast that gets straight to the point, Marketing Speak is the one for you. Host Stephan Spencer discusses everything the title suggests. Knowledgeable guests delve into all corners or digital and content marketing, providing awesome information for over an hour. 

Do you want some digestible SEO advice from none other than Tim Soulo? How about creativity from bestseller Bill Donius? Do you need branding tips from the likes of Re Perez? This podcast has all this information readily available. 

Marketing Speak thoroughly cover tips and tricks, but they also provide you with exclusive insights on where things are headed. 

image of phone and a cup of coffee

What you’ll learn about: Content marketing
Average episode length: 60 minutes

As if hosts Rob Rose and Joe Pulizzi wouldn’t have awesome advice in their podcast! This Old Marketing is any content marketer’s go-to for advice, insight on the industry, and two guys who’ve been in the business for a long time.

If you have a question about content marketing, chances are Rose and Pulizzi have an answer for you (if they haven’t already provided one). Each week, you can tune in to listen to them rant about things like creating content amid new regulations, whether Google is killing websites, and native advertising. They also have plenty to offer regarding social media platforms and familiar conglomerates.

What you’ll learn about: SEO advice and tricks
Average episode length: 70 minutes

SEO plays a significant role in content marketing. So, why not tune in to a podcast that walks you through all the latest news and tips on search engine optimization? Experts on the Wire is one of the best places you can go for all the information you could ever want on the most useful tools, which direction SEO is headed, and new trends.

Hosted by Dan Shure, he brings together expert guests every business can learn a thing or two from. Among the more notable interviews you can indulge in are talks with Rand Fishkin, Tim Soulo, and Mike King.

What you’ll learn about: Entrepreneurship
Average episode length: 60 minutes

While this podcast technically caters to entrepreneurs, you can still learn a good deal about content marketing and all that it entails from Noah Kagan Presents.

Whether you’re new to content marketing or simply trying to start your own business, Kagan has the kind of advice you’re looking for. Episodes get to the heart of things like eCommerce marketing, how to optimize your finances, and creating a successful SaaS business. 

One of the greatest things about this podcast is that Kagan is a down-to-earth host who doesn’t speak in marketing tongues. He helps you succeed and ensures you know it’s okay to struggle.

What you’ll learn about: Marketing advice 
Average episode length: 30 minutes

Brought to you by MarketingProfs, Marketing Smarts is a weekly podcast that features interviews with experienced marketers. Episodes get their take on issues like SEO, advertising, and building your brand. Plus, with such short episodes, there’s no reason not to tune in!

Each episode offers awesome information into topics like customer experience, account-based marketing, and how to use storytelling for content marketing. Notable guests include Timothy Seward, Dan Schwabel, and Jeremiah Owyang.  

Marketing Smarts is a good tool for anyone in the industry. If you’re trying to learn the ropes or looking to keep up with the latest trend, this podcast is for anyone.

person scrolling through podcasts on mobile phone

What you’ll learn about: Marketing advice and tips
Average episode length: 35 minutes

Certainly one of the funnest content marketing podcasts, Marketing Companion is a terrific resource for anyone interested in commentary on the world of marketing and business.

Hosted by Mark Schaefer and Brooke Sellas, they interview guests with tons of marketing know-how. Part of this podcast’s charm is listening to Sellas and Schaefer bounce ideas and trends off one another. Just listening to these two chat about the industry comes with its own insights and advice that you can take to the bank. 

It’s also a good podcast for anyone interested in general business musings from two rather funny people. Be sure to check out their episodes on fake news, the future of advertising, and where social media is headed.

What you’ll learn about: All aspects of digital marketing
Average episode length: 45 minutes

Hosted by Erin Sparks of Site Strategics, Edge of the Web is a podcast that delves into all areas of digital marketing. Listeners can enjoy episodes on SEO, content creation, marketing strategies, and of course, content marketing. 

This podcast is one that truly lives up to its name. With knowledgeable guests like Tim Soulo, Mark Schaefer, and Jon Henshaw, you know you’re getting information from those who know what they’re talking about. An added bonus is that the episodes are longer, too. So, listeners can really get to the meat of these topics.

What you’ll learn about: Digital marketing
Average episode length: 8 minutes

Is it any wonder that titans of industry Neil Patel and Eric Siu have a thing or two to say about digital marketing? It shouldn’t come as a shock either that these two teamed up to host Marketing School, a simple podcast that breaks down actionable advice tidbits. 

With these episodes lasting anywhere from five to ten minutes, there’s no reason not to tune in. In just a short amount of time, Siu and Patel share their thoughts on how you can learn digital marketing quicker, free tools to look at, and habits that make you a better marketer.

What you’ll learn about: Marketing tools and technology
Average episode length: 30 minutes

It’s great that you want to learn about content marketing. Truly! But, learning about it can only get you so far. Everyone could use the help of a useful tool or technology every now and then. Enter Growth Marketing Toolbox. 

Host Nicholas Scalice chats with marketers, product creators, and the like to learn about which tools they use or created. Who better to learn about marketing tools than from the people who made it? But, if you’re a little wary about taking advice from the horse’s mouth, marketing specialists frequently appear on the show, so you can know which tech is best for you right now.

image of microphone

What you’ll learn about: Thoughts on business
Average episode length: 30 minutes

Did you know that Harvard Business Review has a podcast? Well, they do, and it’s just as insightful as their publication’s content.  Their podcast features a variety of awesome guests who provide advice and insight on business.

With over 700 episodes to plough through, company owners and marketers can tune in to listen to a bunch of helpful topics, all delving into the various aspects of a business. Listeners can learn all about balancing relationships and work life, business jargon, and how companies get creativity right.

What you’ll learn about: Social media and content marketing
Average episode length: 45 minutes

Social media marketing is a large part of content marketing, but it’s its own beast. Social Pros, hosted by Jay Baer and Adam Brown, is hands down one of the top podcasts for advice on both these practices.

Part of what makes this podcast so special is its guests. Unlike similar podcasts who interview experts, Social Pros speak with real people. Each guest share methods they apply to their current marketing strategies. So, listeners can rest easy knowing they’re hearing authentic advice.

What you’ll learn about: How to repurpose content
Average episode length: 10 minutes

Repurposing your posts is a vital aspect of content marketing. Not only does it give old posts a new life, but there are also several different ways you can do it. Content 10X shows you all the different ways to achieve repurposing, all in easily digestible episodes.

Host Amy Woods sits down with guests or shares personal tips on how you can repurpose various kinds of content. Her episodes delve into topics like making blog posts from videos and repurposing blog posts on social media. She’s also sat down with experts like Jay Baer and Andy Crestodina, so you’ll always walk away with new knowledge from the industry’s experts.

What you’ll learn about: Digital content and marketing
Average episode length: 35 minutes

Content Matters is a relatively new podcast on the scene, having just released its first episode in early 2019. However, in a mere 10 available episodes, they’ve proven themselves worthy of your time. Host Barb Zinck sits down with various experts in the world of digital content and marketing, providing listeners with tips and tricks in every episode.

If you have about half an hour to kill, you’ll learn about storytelling in B2B marketing, how interactive design is changing, and the role content plays in the digital world. It didn’t take very long for Content Matters to show why they’re one of the top content marketing podcasts.

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. 

Seems easy, right? 

Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay! 

Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action. 

As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals. 

Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content. 

Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:

  • Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet. 
  • Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform. 
  • Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
  • Find where your current and potential audience is active online.  Catch their attention by being active and sharing your content marketing materials on these platforms.
  • Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve. 
  • Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience. 

 

Case Study: How Strategic Content Marketing Can Broaden Your Audience

In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.

Dr. Desai’s COVID PreCheck App Content Marketing

For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread. 

Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes

By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope. 

Ready to Invest In Your Article-Writing.co Thought Leadership Package? 

At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package

Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.