Tools to Create a Winning Product Description

By: David Tile| @
Posted On: August 18, 2020

As a business owner, you have a lot on your plate. And small business owners, especially, dawn multiple hats which is one of the leading challenges facing 39 percent of all small businesses. So when it comes to things like writing a product description, you might not always have enough time to handle it on your own. 

Luckily, there are plenty of product description tools that are specifically designed to help you create exceptional product description examples. By using these tools, you should have no problem coming up with winning product description writing.

Keyword Planner

The first tool you’ll need to have access to in order to create a successful product description example is a keyword planner. These tools come in both paid and free versions. So whether you have a healthy budget to work with or are strapped for cash, you will be able to use these valuable research tools. 

Simply type in the keyword that is going to be the primary focus of your product description writing, which tends to be the type of product that you’re selling, and then you’ll be provided with a detailed list of related keywords. From there, just pick a handful of these keywords that you think will work well in your content and make sure to sprinkle them throughout every product description. This is the key to making your product descriptions easy to find, which should lead to an increase in visitors, and hopefully, an increase in sales. 

Product Description Generator

Don’t have time to create descriptions for each of your products and then sit there sprinkling keywords throughout the content? Then turn to the professionals! There are tons of product description generators that you can use in order to obtain product description writing that is sure to result in conversions. In fact, there might even be too many, which can make it difficult to decide which one to select. So let’s break down a couple of the big players right now.


This online product description generator allows you to create product description examples in just three short steps. You need to choose a product category, pick the details for the product, and then copy the text provided and paste it in your store. Since this platform doesn’t target specific keywords, you’ll still need the keyword planners tools mentioned earlier in the article.

Unfortunately, a free product description generator is hard to come by. And even if you do manage to find one, it likely isn’t going to produce very effective product descriptions examples. So ItemScribe offers the next best thing, which is a 3-day trial. But after that, you’re going to have to pay the weekly rate of $15, the monthly rate of $40, or the annual rate of $97.


This AI product description generator is not quite as straight-forward as ItemScribe but it does offer more options. In fact, they have three tiers of services where the prices vary wildly. Tier 1 is the most basic, which means that you’re just getting the product description written by their AI engine. With Tier 2, you have this AI-generated text analyzed and polished by real people before being passed off to you. At Tier 3, you have the benefit of getting professional copywriters to look over the product description example and tweak it in order to ensure it is unique and SEO optimized. 

With AdZis, the amount you are paying is not only going to be impacted by which tier you use, but also the number of product descriptions you need, as well as the length of them. For example, Tier 2 can be as much as $2,500 for 2,500 product descriptions, while Tier 3 has prices ranging from $3 to $8 per description. For some business owners, AdZis might be on the pricier side depending on which tier they choose.


If you’re looking for a good Shopify product description, then this is an option that you might want to try. Descrii can be installed directly onto your Shopify store and it creates product descriptions in only four steps: select the product, pick the product type and its attributes, click the button to receive the description, and finally edit it within the app or post it directly to your store.

This is particularly useful for someone who wants to get their store up and running quickly. And, you can create unlimited product descriptions for a subscription price of $29 per month.


If you’re strapped for time, then any of these product description generators can be a very useful tool for creating product description examples. But the common problem with most of them is that they run the risk of not being unique enough or lacking SEO optimized writing unless you are willing to pay for the pricier advanced versions. 

That’s why so many business owners choose to skip the AI generators and go straight to professional copywriters. Professional writers make the production description writing process simple for the business owner while creating content that is 100 percent unique and keyword-infused.

If this sounds like something that you are interested in, then make sure to look into our product description copywriting services at Article Writing. Schedule a call with us today and we’ll be happy to answer any questions that you might have.

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. 

Seems easy, right? 

Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay! 

Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action. 

As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals. 

Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content. 

Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:

  • Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet. 
  • Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform. 
  • Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
  • Find where your current and potential audience is active online.  Catch their attention by being active and sharing your content marketing materials on these platforms.
  • Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve. 
  • Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience. 


Case Study: How Strategic Content Marketing Can Broaden Your Audience

In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.

Dr. Desai’s COVID PreCheck App Content Marketing

For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread. 

Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes

By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope. 

Ready to Invest In Your Thought Leadership Package? 

At, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package

Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.