Social Media Strategy
How to Create Your Social Media Strategy
Social media is still a relatively new tool that can be difficult to understand in the early stages. There are multiple platforms, formats and other nuances that need to be utilized for optimal engagement. However, in order to utilize all of these nuances efficiently, it is important to create a social media strategy. Although many may initially hear this and feel intimidated, it is easy to create a strategy that can benefit your social media presence.
Set a Goal for Your Social Media Strategy
Firstly, before getting into the details of your social media strategy, it is important to set a goal. Ask yourself, “what exactly do I want to get out of my social media feed?” Regardless of if you are looking to grow your following, gain more interactions, or showcase new products, all social media strategies need a goal as a foundation. Having a goal for your social media strategy will make it easier to identify the necessary steps that will come next. Having a goal will also make it easier to stay focused on the strategy and will minimize the chances of getting sidetracked.
Create a Plan of Action
Once a goal has been decided upon, the next step is to create a plan of action. This means that you have to decide how you are going to implement your strategy. There are a number of important details that should be thought over thoroughly. Be sure to ask yourself questions like, “what type of content do I want to post?”, “how often do I need to post for this to be effective?” and “are promotional investments going to be necessary or can this be done organically?” These questions will be different for each social media page; regardless, it is important to create a solid plan of attack that you can reference throughout the posting process.
Engage Your Team
If you are developing a social media strategy for a business, then it is important that you engage with your team and encourage participation. Be sure to have an open line of communication and be available to answer any potential questions that may arise. This will ensure that the uploading process runs smoothly throughout the duration on the strategy.
Many companies are utilizing employee participation in their social media strategies. Encourage your team to like, share, or comment on as much of your social media content as possible. This will not only spread the word, but it will also make the employee feel like they are contributing even more to the company. Any companies that are struggling with employee participation may need to incentivize it in some way.
Anyone who has worked with social media in the past already knows the importance of implementing a strong strategy. Although all strategies are different, there are some general rules of thumb that should be followed. Always remember to set a goal for your social media channels, create a strong plan of action, and encourage engagement and participation from the team.