Social Media Marketing
How to Measure Growth on Social Media
The main reason that businesses create social media profiles is to expand their audience and improve sales. This is done by posting high quality, eye-catching content that engages social media users. However, it is not always easy to understand what content is successful and what isn’t. This lack of knowledge can make it difficult for a business to measure their growth on social media. Although, with a little bit of research and practice, any business can master the art of measuring social media growth.
Switch to a Business Profile
One of the first steps a business should take in their growth measurement journey is switching their social media profiles into business accounts. Business accounts come with a number of great benefits, however, the most notable is the metrics. Metrics are detailed pieces of information about how social media users are engaging with the content. All metrics are useful in their own way and can be helpful in the social media growth measurement process, however, businesses should be looking out for impressions, conversions, link clicks, and platform engagement.
Those that want in-depth metrics can ditch the free version and can purchase a social media analytics service. Although it more known for its scheduling features, HootSuite is also a great tool for obtaining social media data. Although users have to pay for most of the in-depth metrics, the HootSuite Dashboard makes it easy to manage social media activity throughout all the social media pages of a business. This makes it easy to stay organized while measuring social media growth.
Perform a Social Media Audit
Once you’ve got all of the necessary data, the next step is to perform a social media audit. A social media audit is a process in which the entire collection of social media content for a business is analyzed. A social media audit should contain both standard and in-depth information from the content. Before performing the social media audit, it is important to find or create a template. Once this is done, take the time to carefully enter in all of the metrics. This makes it easy to see which content succeeded and which content failed.
As a business owner, it is important to stay updated on all aspects of the business; especially when it comes to social media. By measuring the social media growth of a business, one is able to learn what content is working and what content isn’t. It can also help them create better content in the future and optimize growth. Anyone who wants to measure the social media growth of a business should start by switching the profiles over to business accounts. It is then recommended that you download HootSuite and perform a social media audit. This makes it much easier to measure the success of your social media strategies.