• TIPS FROM A BLOG CONTENT SERVICE

How To Grow Your Business With Powerful Blog Content

By: David Tile| Founer @ Article-Writing.co

Posted On: May 22, 2017
Let’s face the facts – most forms of advertising are extremely expensive and almost all traditional forms of marketing like print, radio, and television are simply producing dwindling results every year.

The reason for that is simple. The majority of people are now using their smartphones to look up services on demand. When they find a website that offers them what they’re looking for, they click on it and if they like what they see, then you’ve found a new customer. However, this does not negate the fact that businesses still need to market their product or service to drive traffic to their website. This is where a blog content service can come in. Realistically, the huge amount of competition out there has made it more important than ever to advertise. That being, the way that it needs to be done is totally different than even 20 years ago. Today, marketing success requires a new strategy in an entirely different digital realm.

How To Market For Online Success

There are a number of different routes that you can go with this.

One method is by advertising on blogs, news outlets, and other web pages that can yield heavy traffic to your website. However, this is usually a temporary surge in traffic and may be costly depending on the type of ad placements or sponsored content you are using.

The more effective and consistent way of driving traffic to your website is known in the business as SEO article writing. This is a method of building value-driven content into your website that boosts your search ranking in search engine results. The best way to do this is by working with website content writers who create unique and SEO enhanced content specifically for your business that will trigger more hits off of major search engines like Google.

The Benefits of SEO Article Writing

SEO article writing is unlike any other form of marketing in that it offers a solid set of advantages that will last for as long as your website and business exists. Here are just a few of the major incentives for this type of advertising.

Steady Stream of Qualified Leads

SEO article writing drives a steady stream of interested customers to your site by putting your website in front of people who are searching for something that you offer. Instead of a one-time surge of maybe-interested leads from a paid placement on another website, SEO article writing guarantees continued interest generated by your website’s own content.

Economical Alternative

As a business owner, the most economical option with the best results should always be a top priority. SEO article writing targets costs considerably less than other forms of advertising and it targets people who have already taken the effort to run a query through a search engine. This means that it is more affordable and more effective than paid advertising, which is temporarily casting a wide net into the ocean and hoping for the best results.

Privacy Proof Advertising

Of course, there are some targeted advertising tactics that exist, but these days individuals are less enthusiastic about sharing their browser history and cookies with websites anymore. This makes the medium far less lucrative than it once was. With SEO article writing, you don’t have to worry about any of that. It doesn’t matter if the individual is surfing the web in anonymous mode or if they feel insecure about sharing their browser history with Google and Bing. SEO article writing is effective because it targets interested parties who are already searching for you.

SEO Content Is All Yours

Another reason why article writing is more effective than other forms of marketing is that once you pay for the content, it’s yours to do with as you wish. This means that your articles can be used for multiple avenues of marketing over and over without ever paying another dime. Unlike paid advertising, which only lasts for a set amount of time, SEO content can be shared, applied, and modified to be as effective as possible.

Find The Right Website Content Writers

Of course, none of these advantages apply if you are not working with a rock-solid writing team. SEO content writing is not about cramming keywords into mindless drivel for your blog. Articles need to be packed with value for your readers with a few carefully selected keywords and strategies and this can only be achieved by working with writers who know exactly what they are doing.

Search engines are much more sophisticated then you may suspect. They know when content has been made in a poor attempt to attract SEO results and they will actually rank that kind of content lower than a blog post that is thoughtful, well-written, and provides true insight that is valuable to your audience.

If you’re doubtful that SEO marketing strategies are going to work, then you should take a moment to reflect on the fact that you probably came across this article through a search engine query. For us, this is exactly what we expected.

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. 

Seems easy, right? 

Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay! 

Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action. 

As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals. 

Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content. 

Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:

  • Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet. 
  • Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform. 
  • Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
  • Find where your current and potential audience is active online.  Catch their attention by being active and sharing your content marketing materials on these platforms.
  • Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve. 
  • Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience. 

 

Case Study: How Strategic Content Marketing Can Broaden Your Audience

In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.

Dr. Desai’s COVID PreCheck App Content Marketing

For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread. 

Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes

By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope. 

Ready to Invest In Your Article-Writing.co Thought Leadership Package? 

At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package

Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.