Let’s face the facts – most forms of advertising are extremely expensive and almost all traditional forms of marketing like print, radio, and television are simply producing dwindling results every year. The reason for that is simple. The majority of people are now using their smartphones to look up services on demand. When they find a website that offers them what they’re looking for, they click on it and if they like what they see, then you’ve found a new customer. However, this does not negate the fact that businesses still need to market their product or service to drive traffic to their website. Realistically, the huge amount of competition out there has made it more important than ever to advertise. That being, the way that it needs to be done is totally different than even 20 years ago. Today, marketing success requires a new strategy in an entirely different digital realm.
How To Market For Online Success
There are a number of different routes that you can go with this.
One method is by advertising on blogs, news outlets, and other web pages that can yield heavy traffic to your website. However, this is usually a temporary surge in traffic and may be costly depending on the type of ad placements or sponsored content you are using.
The more effective and consistent way of driving traffic to your website is known in the business as SEO article writing. This is a method of building value-driven content into your website that boosts your search ranking in search engine results. The best way to do this is by working with website content writers who create unique and SEO enhanced content specifically for your business that will trigger more hits off of major search engines like Google.
The Benefits of SEO Article Writing
SEO article writing is unlike any other form of marketing in that it offers a solid set of advantages that will last for as long as your website and business exists. Here are just a few of the major incentives for this type of advertising.
Steady Stream of Qualified Leads
SEO article writing drives a steady stream of interested customers to your site by putting your website in front of people who are searching for something that you offer. Instead of a one-time surge of maybe-interested leads from a paid placement on another website, SEO article writing guarantees continued interest generated by your website’s own content.
As a business owner, the most economical option with the best results should always be a top priority. SEO article writing targets costs considerably less than other forms of advertising and it targets people who have already taken the effort to run a query through a search engine. This means that it is more affordable and more effective than paid advertising, which is temporarily casting a wide net into the ocean and hoping for the best results.
Privacy Proof Advertising
Of course, there are some targeted advertising tactics that exist, but these days individuals are less enthusiastic about sharing their browser history and cookies with websites anymore. This makes the medium far less lucrative than it once was. With SEO article writing, you don’t have to worry about any of that. It doesn’t matter if the individual is surfing the web in anonymous mode or if they feel insecure about sharing their browser history with Google and Bing. SEO article writing is effective because it targets interested parties who are already searching for you.
SEO Content Is All Yours
Another reason why article writing is more effective than other forms of marketing is that once you pay for the content, it’s yours to do with as you wish. This means that your articles can be used for multiple avenues of marketing over and over without ever paying another dime. Unlike paid advertising, which only lasts for a set amount of time, SEO content can be shared, applied, and modified to be as effective as possible.
Find The Right Website Content Writers
Of course, none of these advantages apply if you are not working with a rock-solid writing team. SEO content writing is not about cramming keywords into mindless drivel for your blog. Articles need to be packed with value for your readers with a few carefully selected keywords and strategies and this can only be achieved by working with writers who know exactly what they are doing.
Search engines are much more sophisticated then you may suspect. They know when content has been made in a poor attempt to attract SEO results and they will actually rank that kind of content lower than a blog post that is thoughtful, well-written, and provides true insight that is valuable to your audience.
If you’re doubtful that SEO marketing strategies are going to work, then you should take a moment to reflect on the fact that you probably came across this article through a search engine query. For us, this is exactly what we expected.