Keyword Research for Product Descriptions

Posted : August 12, 2020

Word Count: 1099 

( 4 Min )

A lot of people tend to put an emphasis on writing vivid descriptions when it comes to creating product descriptions. However, a simple search for “how do you write a description?” will show you that there are certain things that are even more important. 

Although the key to a description is including vivid words, the use of the proper keywords is just as important. These keywords are what allow users to find a product more easily. This could mean finding it through SEO category pages on their store or through a search engine. That’s why you need to know how to find the best keywords to include in your product descriptions. This is easy when using any of the following tools.

Use the Right Keyword Planner

Figuring out which keywords to use is easier than ever before. This is thanks to the invention of online keyword planners that generate lists of keywords for you to choose from. But with so many of these options out there, it can be difficult to decide which one to go with. That’s why we’ve provided you with a detailed comparison of some of the top keyword planners out there. 

Google Keyword Planner

In order to use this tool, you’ll need to first have a Google AdWords account. Luckily, this is free to set up and doesn’t actually require that you pay to create any ads. Then you can enter a keyword into the Keyword Planner feature and be provided with a detailed breakdown of your keyword results. This includes a list of related keywords, how competitive they are, and how commonly they are searched on a local and global scale. As far as free keyword planning tools go, this is an impressive option. 


If you want to keep your competitive edge, then you’re probably better off going with SEMrush. The reason for this is because it lets you monitor your competitors’ keywords and see how they are performing. When combined with the ability to look at the history of keywords and their position within SERPs, this allows you to better understand what keywords you can use in order to try and stay one step ahead of the competition at all times. 

In order to get access to these features, you need to either pay $99.95 per month for a Pro account, $199.95 per month for a Guru account, or $399.95 per month for a Business account.


Although it performs many of the same tasks as SEMrush, Ahrefs features a much more user-friendly design. Plus, it includes a couple of additional features that business owners can get a lot of benefits from. This includes things like how many searches result in visits, using results from 171 countries and 10 different search engines, and providing you with emails regarding any keyword improvements made by your competitors. 

If you plan on paying for this tool on a monthly basis, then it is offered at a price of $99 for a Lite account, $179 for a Standard account, $399 for an Advanced account, and $999 for an Agency account. But if you pay annually, then you can get the service for a price of $990 for a Lite account, $1,790 for a Standard account, $3,990 for an Advanced account, and $9,990 for an Agency account.

Term Explorer

If you enjoy getting as many choices as possible, then this is your best bet. By using Term Explorer, you’re able to access up to 90,000 related keywords per search. This makes these the biggest keyword reports on the market. You can also filter through these results quite easily, get white label reporting, access unlimited keyword and analyzer report history, and do much more. 

All of these features are available for a monthly price of $34 for a Basic Plan, $97 for a Pro Plan, and $499 for an Agency Plan. However, you can also choose to pay annually and get this tool for $306 for a Basic Plan, $873 for a Pro Plan, and $4,491 for an Agency Plan.

Strategically Sprinkle Keywords Throughout Content

Once you’ve gone through and selected which of the provided keywords will work best with your particular product description, the next thing you  need to know is how to properly implement them. Don’t just throw them anywhere because this is going to end making your description seem clumsy and ruin its flow. Instead, you’ll want to space them evenly throughout the product details. 

Generally speaking, the best tactic to use is to include a keyword in the URL, have some in the product description title, place a handful of them throughout the body copy, and then make sure to include at least one in the alt image tag as well. This will help ensure that they are sprinkled evenly throughout the content. 

Base Number of Keyword Uses on Description Length

The number of times that you include a keyword throughout your product description should be directly based on the length of the content. Experts agree that you will want your keyword density to be somewhere between 0.5 and 3 percent. Having it any higher puts you at risk of keyword stuffing. This is something that is widely regarded as being damaging to SEO of category pages and individual product pages. 

In order to figure out how many times your keywords should appear within your description, you need to do a little bit of math with your SEO description length. For example, if you have a product description that is 200 words long, then you should make sure that no more than six of the words throughout the body content are keywords. 


With the help of these tips, you should be able to tackle keyword research for product descriptions much more easily. But if it’s a lack of time that is holding you back when it comes to your product descriptions, then you can always entrust your keyword research and description writing to professional copywriters. This will allow you to focus on other areas of your business while also benefiting from unique and effective product descriptions. 

If this is something that you are interested in, then make sure to schedule a call with us at Article Writing today. Our team of professional product description copywriters is always standing by to help create descriptions that will help convert visitors into buyers.

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