improve copywriting skills
10 Ways to Improve Your Copywriting Skills
Use the ten tips below to help improve your skills and more effectively create copy that converts for your audience.
1. Get Back to Basics
When you’re writing copy all day every day, it’s easy to fall into the trap of pushing out projects without taking time to make sure your copy is well written. Brush up on your skills by taking a quick grammar course, or by teaching someone else about copywriting to give yourself a reminder at the same time.
2. Learn from Others
There are some amazing copywriters sharing their work on the web. When you’re not writing your own copy, take time to read theirs. Pay attention to the social media posts from businesses, read those promotional emails in your inbox, and take note of pop ups asking you to sign up for newsletters. Learn both what to do and what not to do based on what you notice is working or not working for others.
3. Use Shorter Paragraphs
Think about the articles and blog posts you like to read. Are they solid blocks of text or is the content typically divided into easy to read sections? An easy way to improve your copywriting skills is to break up text into sections with headings. After reading through the entire body of content, your readers will be able to easily scroll through and find exactly what they’re looking for later.
4. Use Lists and Bullet Points
Just like breaking content into sections helps readers understand what you’re writing about, lists and bullet points allow readers to take in information in bite-sized pieces. There’s even some science behind our love of lists! Use them in your writing to help readers understand what you’re saying and to keep them interested.
5. Clean Up the Clutter
Copy should be short, sweet, and to the point. There’s no need for fluff that won’t add any value to the piece you’re writing. Draw readers in with your first paragraph, then offer short sections that get your point across.
6. Research Before Writing
Your readers want informative, interesting information that can be backed up by stats, facts, and reliable sources. If you want to improve your copywriting skills, stop writing for a minute and do a little research first. Find experts to quote and look at sources that will let you write more knowledgeably about your subject.
7. Write for Your Audience
No matter what you’re writing, always keep your audience in mind. Your goal should always be to tailor your message to your target audience in a way that promotes the brand you’re writing for.
8. Write with Authority
Let your audience know why they should be trusting you to give them information. Prove that you’re an expert by offering well-written copy, backing up your claims with trusted sources, and using facts and stats to build credibility.
9. Include Necessary Details
When your readers are finished with your copy, they should know what message you were trying to get across. Avoid any confusion by offering the details they need, using specific language. At the end of your copy, your reader should know exactly what their next step should be.
10. Edit, Edit, and Edit Some More
When you’ve finished writing a piece, it can be incredibly difficult to go back and take out the words you just worked so hard on. However, editing is an important skill to improve your copywriting skills. Keep sentences short. Remove extraneous words. Focus on getting to the point of your message.
The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business.
Seems easy, right?
Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay!
Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action.
As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals.
Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.
Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:
- Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet.
- Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform.
- Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
- Find where your current and potential audience is active online. Catch their attention by being active and sharing your content marketing materials on these platforms.
- Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve.
- Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience.
Case Study: How Strategic Content Marketing Can Broaden Your Audience
In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.
For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread.
Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes.
By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope.
Ready to Invest In Your Article-Writing.co Thought Leadership Package?
At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package.
Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.