This means just adapting your thought leadership strategies rather than just dumping them completely. Rather than putting out the same 500-word content that everyone else is doing, you need to take a step further and work on truly authoritative content. An e-book is a key place to start.
How Writing An E-Book Factors Into Your Thought Leadership Strategies
An e-book, on paper, is far more time-consuming than writing even a set of blog posts, but it’s well-spent. Being a good thought leader is about being able to not only show your expertise on a topic, but to use said expertise to provide actionable advice to your audience. With the ability to do a deeper dive on a topic or problem than blogs, e-books are the perfect match for those trying to establish thought leadership strategies.
So, how do you get started? The key to an effective e-book for thought leadership is to first start with an effective idea. As e-books become more popular, a lot of the basic topics are already getting covered. The key for you is putting together a set of content that will stand apart. In some cases, this means tackling a topic that a lot of people don’t understand or aren’t aware of. If this isn’t a possibility, try to take a new spin or approach to a common problem that already is written about a lot. You already know your niche well, so figure out what about your viewpoint can make an e-book unique.
E-books have become the base step between your typical content marketing schedule and people who are trying to become full-on thought leaders. However, the work doesn’t stop there. Our full guide on How To Become A Thought Leader will help you with some of these alternative tactics, as well as some of the thought leadership strategies that will help make the most out of your e-books.
