How to Find Content Ideas for Your Blog and How Often You Should Post
Frequency of Posting
Many blog owners struggle with how often they should be posting their content. Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts. Because of statistics like these, some blog owners will start posting every day, but this can often lead to lots of lackluster blog posts. You should only be posting if you feel like you have something important to say that will register with your readers. If you want to post on a frequent basis, you need to find compelling topics for every post.
You can manage your blog posting schedule by using a content calendar. You can list your upcoming posts on the calendar to come up with a regular posting schedule. This also lets you see what kind of topics you’re posting and when. Try to mix up your topic themes throughout the week or over the course of month, so your readers don’t get bored with your content.
Understanding Searcher Intent
If SEO is a major part of your blogging strategy, finding the right topic ideas usually comes down to searcher intent. This means writing content based on the needs and wants of the person that’s conducting a search online. Just because you’re using keywords in your blog content doesn’t mean that the reader is interested in your content.
For example, if you’re using the keyword “how to remove clothing stains”, your blog post needs to thoroughly answer this question. Otherwise, your blog might attract a lot of new readers via search, but those readers won’t stick around because you’re not following up with the searcher’s intent.
Choosing Content Ideas that Bring Maximum Traffic to Your Blog
The only way to maximize the traffic coming to your blog is to find topics that energize and excite your readers. But unless you’re a mind reader, finding those topics isn’t always easy. You can try learning more about your target audience and the current popular culture landscape to come up with exciting topics and content ideas. Use the following channels to search for meaningful topic ideas:
- Look at Reddit and social media websites to see what’s trending in your industry. In fact, around 15% of internet users read or comment on discussion forums such as reddit, Digg, or Slashdot.
- Use your web analytics to find out what pages, products, or content ideas are popular with your readers.
- Check news websites to see what the biggest stories are in your industry.
You can get people talking about your blog by using the right topics.