If you’re a business owner trying hard to create guest posts, you know the value that they have for your website. Guest posts are a great way to expand the reach of your business to new audiences. If you’re not familiar with guest posting, it’s a simple concept. The goal is to find a respected, quality website and ask to post an original blog post of your own for them. If you do this successfully, you’ll have a post that will get that site’s audience interested in you, and looking to learn more about your brand.
Once you have a new audience interested, you’ll need to find a way to get them to your site and convert them to loyal customers. This is where inbound links come in. Inbound links are the hyperlinks on other websites that lead viewers to your own page.
Why Are Inbound Links Important?
Well obviously, you want people on your page! So, as long as the information in your guest post is captivating, readers will be more inclined to visit your site.
In addition to this, inbound links aren’t just convenient, search engines measure the number of inbound links on every website. When a search engine sees that a website has multiple inbound links, it deduces that the website is a relevant and trusted source. So, more inbound links mean a higher place in search engine result pages. This means more visibility, which means more clicks on your site and more potential customers.
How Do You Create Inbound Links in a Guest Blog?
Easy. Just hyperlink the page that you want people to see in your blog post. Of course, putting the link just anywhere won’t be enough. You need to compel readers to actually want to click on your link. Writers go about this in a few different ways.
A common way to add inbound links is to hyperlink your website as a source. For example, you’re a tech enthusiast with a blog specializing in computers and you’re writing a guest post comparing Macs to PCs. You may include a comment about the random access memory (RAM) capabilities in one of the computers. But, not everyone knows what RAM is or why it’s important. Rather than taking a full paragraph to explain, you might tell your readers, “RAM is more important than you might think: check out this page on ComputerTech.com and find out how a computer’s RAM could make or break your user experience.” Now readers think, “Wait. What is RAM?” They were leaning toward the Macbook, but they don’t know if 16GB of RAM is good… they better click on your link to find out.
Offering services is a straightforward way to create an inbound link. However, these types of hyperlinks may be flagged by your authority editor as too promotional, unless you’ve come to an agreement that an ad-type article is acceptable. These links invite readers to seek you out personally via a link to your website’s contact page, or even links to your personal media or email. If you’re someone with a service to sell, this is a great way to gain connections with potential clients.
Is One Guest Post Enough?
One great guest post on an authority website with high viewership could earn you hundreds of new audience members. When your content is posted on a platform with a large, highly engaged audience, the backlinks tend to get a lot of use. With luck, your audience will include other writers and bloggers that now view you as an authority in your niche. Your pillar article (the authority article that contains your backlinks), and backlinks can be used as sources on other websites. This means that there’s potential for new backlinks, created for you by other people! All of this can do wonders for the search result placement of your article.
Of course, that’s all well and good in theory. Getting to work with an authority blog site of such high regard is quite difficult —though not impossible. Even if you do make a guest post for an established company, there’s no guaranteeing their audience will connect with your blog post or your brand. This is why it’s important to create as many high-quality guest posts as you can for blogs that complement your business niche. This will naturally gain you exposure with the audiences of those sites. It also increases the number of inbound links to your site, which search engines still include in their analysis of your website’s relevance.