How to Create Content Marketing That Will Engage and Expand Your Audience

Posted : March 17, 2021

Word Count: 790 

( 3 Min )

As an experienced executive, your work has provided unique insights and mastery in your field. You impact your industry with a clever business model and trusted products/services. Establishing yourself as a Thought Leader can benefit your business through increased awareness, consumer trust, employee engagement, personal branding, stakeholder interest, and higher revenue. A content marketing strategy can take what you know and expand it into a multichannel approach to reaching a wider audience.

By positioning yourself as an expert, you represent your company as a trustworthy, authoritative voice, inspiring innovators and demonstrating the benefits of relying on your business. Don’t miss out on valuable online marketing opportunities to share your expertise beyond your company website or newsletters.

Thought Leadership Over Social Media

In today’s digital age, social media has become integral to business communication and marketing strategies. As an executive, having a strong social media presence can significantly impact your business’s success. Platforms such as Twitter, LinkedIn, Instagram, and Facebook provide a vast audience for you to share your thoughts, insights, and expertise with the world.

By actively engaging on social media, you have the opportunity to shape how stakeholders, employees, and other industry organizations perceive your company. Your voice can represent your brand, values, and mission, ultimately influencing how your company is viewed in the public eye. For example, by consistently sharing industry news, trends, and thought-provoking insights, you can establish yourself as a thought leader in your industry. This can increase your company’s reliability and authority, building trust with your audience.

Building Confidence

According to a BRANDfog study, “82% of people are more likely to trust a company whose leadership team engages with social media.” Through thought leadership, individuals can showcase their unique perspectives and approach to solving industry problems, positioning themselves as innovators and visionaries. By sharing their experiences and successes, thought leaders can inspire and educate others, establishing themselves as trusted advisors within their field. This can help to build trust among potential clients, customers, and partners, as they perceive the individual as a credible and reliable source of information.

Increasing Brand Awareness

As an executive, your role on social media could set the tone for your business branding. You can subtly promote your company principles and services to your consumers more organically. Your personal account may develop a unique following of other industry leaders, coworkers, employees, and people who are curious about your success and want to know how you’ve built your empire. With this vast pool of followers, you can naturally spread brand awareness without making it seem like overt content marketing. You can access passive consumers who may not have been seeking your company services but are now willing to invest in your organization after learning about you—through YOU. 

As you continue to share valuable knowledge and updates related to your business and industry, you’ll build brand awareness and gain consumer trust. You are the face of your company, and by sharing your personal voice, you humanize your business. Think of Mark Zuckerberg and Facebook, or Angela Ahrendts and Burberry, for example (both heavily active on social media). You can positively represent your business and add some personality to your platform. Engage with your followers, connect them with your company, and watch them support your brand.

Followers Can Become Clients

Establishing yourself as a Thought Leader through your personal accounts can significantly impact your company’s success. By consistently sharing engaging and informative content that inspires your followers to take action, you can attract a larger audience, ultimately leading to increased business and revenue. Incorporating effective SEO and web-writing practices into your social media strategy can also improve your online search engine ranking, driving more traffic to your website and increasing your business’s visibility.

To maintain an active and engaged social media presence, it’s essential to interact with your network regularly. This includes commenting on other leaders’ posts, sharing related content, and responding to messages. By doing so, you can further establish yourself as an expert in your industry and promote your company’s values and mission. By following these social media best practices, you can expand your network, increase web traffic conversion rates, and ultimately drive business growth for your company.

Your Thought Leadership Package

At Article-Writing, we understand that you have a lot on your plate as a company executive. Let us take the load off and represent your personal and professional brand through a strategically-planned Thought Leadership Package. We’ll share your voice over social media and create valuable content that will position you as an authoritative voice in your field.

Let our team of Article-Writing content marketing professionals help you establish the best Thought Leadership Package that represents you and your successful business. 

Book a call today.

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