An increasing number of people are thinking about their health for one reason or another. It may be concerned about a condition they are living with. It may be them trying to take a more active role in their own health after seeing the struggles of others. It may be about the costs of healthcare, depending on where you live. This is why wellness writing trends are important to keep up on.
Over the past few years, health writing and wellness have become increasingly important for businesses of all sizes. With consumers becoming more conscious of their health and well-being, it is essential for companies to stay up to date with the latest trends in this space. With this in mind, let’s take a look at what the health landscape might look like this year.
Healthcare Trends in 2023
When I put content and science in comparison to each other, I mean just that: in comparison. They work alongside each other, without one superseding the other. Let’s frame this statement by setting the stage for what people think of when they talk about health.
The Growing Role of Technology
In the next few years, technology will continue to play an ever-increasing role in both health writing and wellness. In particular, artificial intelligence (AI) will be used to help manage customer data and personalize engagement experiences. For instance, AI can be used to help detect customer needs and make product recommendations based on those needs.
Additionally, AI can also be used to create personalized content that is tailored specifically for each customer. This could include everything from personalized exercise plans to diet recommendations that are tailored for each individual’s lifestyle and preferences.
Another way that technology will continue to shape the health landscape is through wearables. Wearables such as smartwatches, fitness trackers, and even clothing are becoming increasingly popular among consumers as they make it easier than ever before to track fitness goals and monitor one’s overall wellbeing.
As a result, companies should consider how they can leverage wearables in order to engage customers in a more meaningful way.
For example, businesses could use wearable technology data to create personalized workout plans or diet plans for customers based on their individual needs and goals.
The Rise of Mental Health Awareness
Mental health awareness has become an increasingly pressing issue over the past few years, with more people recognizing its importance as well as its potential impact on one’s physical well-being. As a result, businesses should consider ways that they can help support mental health awareness initiatives within their organization.
This could include offering mental health resources such as online counseling services or providing employees with access to mental health professionals who can offer guidance and support when needed.
Additionally, organizations should also strive to foster an inclusive workplace culture where employee mental health is taken seriously and there is no stigma attached to seeking help when needed.
A Desire for Autonomy
People trust their doctors on an individual level, but not the healthcare system overall. This was the root of the natural products revolution, which has exploded in the last 10 years. Expo West, the largest trade show in the industry, recently took place earlier this month, with a grand total of 85,000 attendees, the biggest yet.
What does this mean for the content landscape? Well, there are more individuals out there looking for information for their health, as well as a large set of new businesses that need written content.
Health Through Food
It’s become more evident that we are what we eat, so to speak. Part of the natural products revolution came with more demand for transparency from food makers, both in terms of organic products and other categories like gluten-free, ethically sourced, etc.
This means that the health industry is spilling over into the food industry. You can see similar trends in other industries as well, like the prevalence of yoga and sports nutrition to non-athletes.
A Growing Elderly Population
Other trends may ebb and flow as knowledge and other factors change, but chances are that this isn’t going anywhere. Statistics show that the number of people over 65 in the U.S. will over double in the coming decades. In 2023 there will be over 56 million adults in America alone.
The Canadian census showed that over 861,000 people aged 85 and older were counted in 2021. Over the next 25 years (by 2046), the population aged 85 and older could triple to almost 2.5 million people.
How Does Content Help the Health Industry?
This is all well and good, but you may be curious how content plays into this. Well, if a tree falls in the forest, does it make a sound? The major core of the health trends here are people being more active about pursuing information relevant to their health. However, this information does little good if you need to be a doctor or dietitian to get it.
Let’s illustrate this by going outside of health, to another niche with similar concerns.
As CEO of TGEInk, A.Tana Kantor covers green energy, technology advances, and progressive finance topics for a business audience. To convert traditional businesspeople into forward-thinking evangelists, she has to do a lot of breaking down complex topics. Here’s how she makes it happen:
“We always focus on why anyone should care about this story, product, or service. We then tell the whole story, however long it takes, making that story compelling through editing, design and graphics. We then tailor that story for the medium in which it appears, the audience of that medium, and the attention span of that audience.”
Depending on what facet of the health industry you are in, a lot of this may hold true. Whether you’re a doctor filling out a blog on their website, a supplement company writing email copies for customers, or selling medical equipment to hospitals, written content is an essential part of communications. 9 times out of 10, you need to explain a concept as well as what sets your product or service above the alternatives for that concept.
This is where a good health writing service can make the difference. However, this is only the first step. Many of the central principles of a good health business—any healthy business—can only be espoused through writing. If you need written content to communicate your health services or products to the world, make sure you have skilled professionals in your corner.
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All in all, the future of health writing & wellness looks very promising indeed! By staying up-to-date with new technologies such as AI & wearables while also paying attention to important wellness writing trends such as mental health awareness, businesses can outpace the competition. It’ll certainly be interesting seeing how these trends evolve over time!
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