Nobody ever said that working in the world of content marketing was easy — it’s not! From heavy research to developing effective strategies to creating your content, working as a content marketing specialist can be time-consuming and, at times, challenging.
However, it’s also an extremely rewarding career path. There’s no better feeling than seeing your strategy develop over time and generate greater growth, leads, and exposure. If you have a smart content marketing strategy, and you know what you’re doing, keep at it — it’ll be well worth your time.
It can take time and persistence to see results with your strategy. And sometimes, you might need a little motivation to keep going. To help you find that sense of motivation and reignite your passion, we’ve created a list of content marketing quotes that will inspire the genius within you.
Genius Content Marketing Quotes That Will Inspire You
“All this effort to make our content shorter has actually eliminated every element that makes it interesting.”
With all this effort to make content shorter and “easier” for consumers to read, a lot of marketers and companies don’t realize they’re devaluing their content. According to Neil Patel, long-form content is valuable for various reasons:
- results in higher in Google search rankings
- positions you as an authority
- boosts social media success
Marketers assume that shorter pieces will attract more readers. But the reality is that if certain consumers don’t want to read certain pieces of information, they don’t have to. They can just scan through the content and get directly to what they’re looking for. There’s no harm in providing extra information that many readers will find valuable.
“If you don’t believe in yourself, how can you expect other people to believe in you?”
While this might not be directly related to content marketing, it fits perfectly. In order to get your readers to realize the value of your content, you need to believe in your content yourself. You need to realize the value you’re providing and build your content in a way that focuses on that.
“Thought leadership is about solving, not selling.”
Here’s another quote about targeting your audience’s information needs. Your goal might be to increase your sales and revenue, but that’s not what your audience is looking for. In a recent study conducted on consumers, “speaking to my specific needs or pain points” was voted as the most important quality of content amongst consumers.
So, as tempting as it might be to sell your services, hold back. A truly epic content marketing strategy will directly target the information that readers are searching for. It will help them resolve their pain points — you just need to know what they are and how to find them.
“Content marketing comes down to commitment. There’s no halfway. You’re either in or you’re out.”
Coming from the founder of the Content Marketing Institute himself, this quote demonstrates the amount of time, persistence, and dedication that’s required to develop an effective, smart content marketing strategy. According to industry expert Neil Patel, you need patience and persistence to dominate content marketing. Here are 8 reasons why.
“Content is the reason search began in the first place.”
This is one of our favorite content marketing quotes. It proves how effective a smart content marketing strategy can be for finding leads and generating website traffic. Consumers are regularly searching for content when they require information needs — they’re searching for value. And did you know that content marketing gets up to three times more leads than paid search advertising?
“Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.”
As one of the lengthier content marketing quotes, it says a lot about the purpose of content marketing. It can be tempting to shamelessly promote your products and services. However, when it comes to creating a smart content marketing strategy, that’s not your best answer.
You should always focus on the value you’re providing to people — not your company. According to findings from Conductor, consumers are 131% more likely to buy from a brand immediately after consuming early-stage, educational content.
“The things we perceive as creative brilliance are often the product of a system.”
To generate high-quality content, you need to plan out your strategy. You need to analyze your audience, work with content marketing specialists to create a plan, do your research, and stay alert for trends. It’s not luck — it’s all part of the planning process. And that’s why this is one of our favorite content marketing quotes.
“Traditional marketing talks at people. Content marketing talks with them.”
One of the essential keys to smart content marketing is finding ways to directly connect with and relate to your readers. The more they feel like they can connect with what you’re saying, the greater the influence your content will have.
Content marketing is really about building relationships with consumers to gauge interest in your brand. So the more you’re able to connect with them, the closer you will get to developing an epic content marketing strategy that converts leads and skyrockets your traffic.
“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’”
This quote demonstrates the power of personalizing your content marketing specifically for the needs, wants, interests, and priorities of your target audience.
When you make your readers feel like your content was created specifically for them, they will feel connected to your brand and trust your content.
“A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach.”
A big part of content marketing is making sure all the pieces work well together. This quote perfectly sums up the importance of coupling a catchy headline with an equally attention-grabbing opener. When your content works together, you get the most from your work and so do your readers.
After going through these content marketing quotes, we hope you feel a little more inspired to tackle your content marketing strategy. There’s something that you can learn from all of them, whether it’s the significance of connecting with your audience, personalizing your content, or creating an effective strategy.
If you’re looking to create content that’s powerful and builds relationships with readers, look no further. Check out the content marketing packages we offer at bContent. Together, we will help transform your strategy and grow your business.
The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business.
Seems easy, right?
Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay!
Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action.
As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals.
Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.
Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:
- Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet.
- Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform.
- Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
- Find where your current and potential audience is active online. Catch their attention by being active and sharing your content marketing materials on these platforms.
- Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve.
- Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience.
Case Study: How Strategic Content Marketing Can Broaden Your Audience
In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.
For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread.
Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes.
By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope.
Ready to Invest In Your Article-Writing.co Thought Leadership Package?
At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package.
Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.