Nobody ever said that working in content marketing was easy — it’s not! From heavy research to developing effective strategies to creating your content, working as a content marketing specialist can be time-consuming and sometimes challenging.
However, it’s also an extremely rewarding career path. There’s no better feeling than seeing your strategy develop over time and generate greater growth, leads, and exposure. If you have a smart content marketing strategy and know what you’re doing, keep at it — it’ll be well worth your time.
It can take time and persistence to see results with your strategy. And sometimes, you might need a little motivation to keep going. To help you find that sense of motivation and reignite your passion, we’ve created a list of content marketing quotes that will inspire the genius within you.
Genius Content Marketing Quotes That Will Inspire You
“All this effort to make our content shorter has actually eliminated every element that makes it interesting.” – Andrew Davis, Best-selling author, Monumental Shift
With all this effort to make content shorter and “easier” for consumers to read, a lot of marketers and companies don’t realize they’re devaluing their content. According to Neil Patel, long-form content is valuable for various reasons:
- results in higher in Google search rankings
- positions you as an authority
- boosts social media success
Marketers assume that shorter pieces will attract more readers. But the reality is that if certain consumers don’t want to read certain pieces of information, they don’t have to. They can just scan through the content and get directly to what they’re looking for. There’s no harm in providing extra information that many readers will find valuable.
“If you don’t believe in yourself, how can you expect other people to believe in you?” – Mark Hamill, Author, Actor
While this might not be directly related to content marketing, it fits perfectly. To get your readers to realize the value of your content, you need to believe in your content yourself. You need to realize the value you’re providing and build your content in a way that focuses on that.
“Thought leadership is about solving, not selling.”- Mina Seetharaman, Executive Vice President, Chief Strategy and Creative Officer, The Economist
Here’s another quote about targeting your audience’s information needs. Your goal might be to increase your sales and revenue, but that’s not what your audience is looking for. In a study on consumers, “speaking to my specific needs or pain points” was voted as the most important quality of content amongst consumers.
So, hold back as tempting as it might be to sell your services. A truly epic content marketing strategy will directly target the information that readers are searching for. It will help them resolve their pain points — you just need to know what they are and how to find them.
“Content marketing comes down to commitment. There’s no halfway. You’re either in or you’re out.” – Joe Pulizzi, Founder, Content Marketing Insitute
Coming from the founder of the Content Marketing Institute himself, this quote demonstrates the amount of time, persistence, and dedication that’s required to develop an effective, smart content marketing strategy. According to industry expert Neil Patel, you need patience and persistence to dominate content marketing. Here are 8 reasons why.
“Content is the reason search began in the first place.” – Lee Odden, CEO and Co-Founder, TopRank Marketing
This is one of our favorite content marketing quotes. It proves how effective a smart content marketing strategy can be for finding leads and generating website traffic. Consumers regularly search for content when they require information needs — they’re searching for value. And did you know that content marketing gets up to three times more leads than paid search advertising?
“Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.” – Dharmesh Shah, CTO, Co-Founder, HubSpot
As one of the lengthier content marketing quotes, it says a lot about the purpose of content marketing. It can be tempting to promote your products and services shamelessly. However, when it comes to creating a smart content marketing strategy, that’s not your best answer.
You should always focus on the value you provide to people — not your company. According to findings from Conductor, consumers are 131% more likely to buy from a brand immediately after consuming early-stage educational content.
“The things we perceive as creative brilliance are often the product of a system.” – Allen Gannett, Founder TrackMaven
To generate high-quality content, you need to plan out your strategy. You need to analyze your audience, work with content marketing specialists to create a plan, research, and stay alert for trends. It’s not luck — it’s all part of the planning process. And that’s why this is one of our favorite content marketing quotes.
“Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler, Creative Director and Co-Founder, Velocity
One of the essential keys to intelligent content marketing is finding ways to connect with and relate to your readers directly. The more they feel like they can connect with what you’re saying, the greater the influence your content will have.
Content marketing is about building consumer relationships to gauge your brand’s interest. So the more you connect with them, the closer you will get to develop an epic content marketing strategy that converts leads and skyrockets your traffic.
“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’” – Jamie Turner, Author and CEO, 60 Second Marketer
This quote demonstrates the power of personalizing your content marketing specifically for your target audience’s needs, wants interests, and priorities.
When you make your readers feel like your content was created specifically for them, they will feel connected to your brand and trust your content.
“A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach.” – Brian Clark, Founder, Copyblogger
A big part of content marketing is making sure all the pieces work well together. This quote perfectly sums up the importance of coupling a catchy headline with an equally attention-grabbing opener. When your content works together, you get the most from your work, and so do your readers.
After going through these content marketing quotes, we hope you feel more inspired to tackle your content marketing strategy. You can learn something from all of them, whether it’s the significance of connecting with your audience, personalizing your content, or creating an effective strategy.
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