How to Boost Blog Traffic
Anatomy of a Blog Page with Perfect On-Page SEO
Every blog post needs a title. Try to put your chosen keyword in the title. Some titles do a better job of attracting readers online than others. You can use words and phrases like “best”, “how to” and “Top X Ways to …” to attract more readers online. Titles with 6-13 words attract the highest and most consistent amount of traffic.
Some content publishing websites will automatically create a URL for every blog post you publish, but you can also create custom URLs as well. Make sure you include the keyword in your URL.
Just like your post title, try to use the keyword in your H1 tag. This is the first heading that people will see when they click on the post.
Your readers want to see visual media on every blog post you publish. It breaks up the text on the page and it keeps the viewer engaged with what’s happening on the screen. Blog articles with images get 94% more views.
First 100 Words
Make sure you use your keyword in the first 100 words of your blog post, usually in the introduction. Google puts a greater emphasis on keyword usage at the top of the post. This tells the algorithm what the piece is about.
Your blog needs to be mobile-friendly to be a success on Google. Google will penalize your blog if it’s not optimized for mobile devices.
Google likes to see pieces of content that link to other websites. Try to incorporate quotes or statistics in your blog posts to give them more authority and link to other websites, not your competitors, that are considered authorities in your industry, such as Entreprenuer.com or Forbes Magazine.
Google looks at site speed when ranking content. Your blog needs to load in 3 seconds or less, or your readers will get impatient and may leave your website all together.
Use LSI Keywords
In addition to your main keyword, try to use some LSI keywords as well. These are words or phrases that are similar to your main keyword. Add a few to your blog post, so Google can make sense of the topic at hand.
Every image needs to have a text alternative. This is usually just a few words that describe what the image represents. Use terms that are related to your business and the topic of the post.
Google wants you to be social. Adding social media buttons to your blog post encourages your users to share your content online.
Don’t get lazy with your blog posts. Longer posts tend to get more traction on Google. Increase your word count to at least 500 words, if not 1,500 words. The average blog post is 10,50 words.
Every blog post needs the attributes listed above. This ensures that Google can recognize and interpret the content in your blog posts, making them available to new readers and potential customers online.
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The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business.
Seems easy, right?
Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay!
Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action.
As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals.
Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.
Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:
- Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet.
- Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform.
- Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
- Find where your current and potential audience is active online. Catch their attention by being active and sharing your content marketing materials on these platforms.
- Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve.
- Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience.
Case Study: How Strategic Content Marketing Can Broaden Your Audience
In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.
For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread.
Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes.
By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope.
Ready to Invest In Your Article-Writing.co Thought Leadership Package?
At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package.
Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.