SEO content is always adapting to how Google changes its algorithms (which they do every day) and how search query behavior changes (the shift to mobile being the most major recent development). Let’s dig into the future of SEO.
For small businesses looking to increase natural search ranking, the key message of 2023 is to double down on content production and build as many strong backlinks as possible. These twin forces are, after all, the two most important ranking factors in the eyes of Google. However, there are some enduring trends to keep our eyes on as we watch the future of SEO unfold.
It’s no secret that SEO is always changing. What worked last year might not work this year, and what works this year might not work next year.
That’s why it’s so important to stay on top of the latest trends and changes in the world of SEO. Here are SEO 9 trends you need to know for 2023. Below are my thoughts on the future of SEO in 2023 that will impact content creation strategies for big and small businesses alike.
1. Mobile-First Indexing
Due to Statista, over 58% of global website traffic will be mobile in 2023. Mobile-first indexing means that Google will primarily use the mobile version of your website to determine your rankings. More people use mobile devices to access the internet than desktop computers. As a result, it’s more important than ever to ensure your website is optimized for mobile devices.
Make sure your website is optimized for mobile devices. This means that the layout of your website will be different on mobile than on desktop, and your website will be responsive to different screen sizes. You can use a tool like Google’s Mobile-Friendly Test to check whether your website is mobile-friendly.
2. Voice Search
According to ComScore, 50% of all searches will be voice searches by 2020. Voice search is another trend that’s on the rise. This is because more and more people are using voice search assistants like Siri and Alexa to find information online. As a result, it’s crucial to optimize your website for voice search. You must ensure your website is optimized for voice search queries.
Moreover, use long-tail keywords which are specific to your industry or niche. You can use a tool like Answer the Public to find long-tail keywords related to your business.
3. Artificial Intelligence in SEO
Artificial intelligence (AI) is a hot topic in SEO, and it’s predicted that AI will play a big role in SEO in the future. AI can help improve SEO by helping to improve website content and by providing insights into how users interact with your website.
AI can help improve website content by automatically suggesting changes to your content based on data from user interactions.
For example, if you have a blog post and want to know which keywords people are using to find your blog post, you can use AI to track this data and make suggestions for improving your content.
AI can also help you to understand how users interact with your website. This helps you understand which pages are most popular, which pages are causing users to leave your website, and which pages need improvement. By understanding how users interact with your website, you can make changes that will improve their experience and keep them engaged with your content.
4. Local SEO
More people are using their smartphones to search for local businesses and services. According to Google, “near me” searches have grown by 34x. As a result, it’s more important than ever to focus on local SEO.
This means including your city and state in your website’s metadata, optimizing your website for local keywords, and adding a Google My Business listing. You can use a tool like Yext to add or claim your business listing on Google My Business.
5. Schema Markup
Schema markup is a code you can add to your website’s HTML that tells search engines what the content on your website is about.
This can help improve your site’s rankings and visibility in search results. You can use a tool like Schema Creator to create schema markup for your website.
6. Social Media Marketing
Social media platforms are a great way to connect with potential customers and promote your business online. According to Statista, there will be 5.8 billion social media users worldwide by 2027.
That’s why it’s important to focus on social media marketing as part of your SEO strategy. This means creating social media profiles for your business, sharing relevant content, and engaging with followers.
7. Visual Search
Visual search is a trend that’s closely related to voice search. With visual search, people can use images instead of keywords to find information online.
For example, if you’re looking for a recipe, you can now take a picture of your ingredients and find recipes that use those ingredients. Or, if you see a dog, you can take a picture and find out the dog’s breed immediately using Google.
This trend will only become more prevalent in the coming years, so ensuring your website is optimized for visual search is essential.
8. Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP) are pages that load faster on mobile devices.
Google has said they prefer websites that use AMP, so it’s important to ensure your website uses this technology to rank high in Google searches.
“The slower your sites load, the more visitors and revenue you’ll lose out on. Faster loading pages lead to a better overall website experience, hence Google’s move toward making it a mobile ranking factor.” — Anna Crowe, SearchEngineJournal.com
RankBrain is an artificial intelligence system that helps Google determine which websites should rank higher in search results. RankBrain considers how long people spend on a website and whether they click on other results after clicking on a result from a particular website.
This means that it’s important to focus not only on getting people to click on your result but also on keeping them engaged once they’re on your website.
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SEO is always changing, so it can be hard to keep up with the latest trends and changes. However, if you want your website to rank high in Google searches, it’s important to stay up-to-date with the latest trends. By following these trends for 2023, you can ensure that your website is optimized for success in the coming year!
These are some of the 2023 SEO trends to keep pace with. At the end of the day, optimizing your site for organic search ranking remains a complicated assortment of tasks that is nearly as hard as actually surfing a wave!
Contact Article-Writing.co to team up for insight into how we can push your future of SEO content strategy to new heights in 2023.