Key Guest Posting Tips
- Know what they are looking for.
To start out these guest posting tips, you need to be able to read your audience, as Brandon Andersen, Chief Strategist at Ceralytics, points out. He uses taking a personal approach as an example.
“That completely depends on a combination of your brand and where you’re guest posting. If your personal touch is getting in the way of people consuming the meat of the article, then it’s too much. The article shouldn’t be about you. It should be about solving your audience’s problem. If you can make that process entertaining in the process, that’s great.”
Some audiences respond well to a personal story while other see it as needless fluff. It’s your job as a writer to know which you are dealing with. In general, take this “feeling out” stage as a chance to learn who they are while they learn about you.
- Share their work on social media.
Remember, a guest post is a symbiotic relationship, so it falls on you to get things started. By sharing someone else’s content on social media, you’re helping get their message out, which may make them more likely to do the same for you.
- Comment on their other work.
This links into our other guest posting tips so far. In the same way that sharing posts helps on social media, so does starting interaction. In fact, your comment may be a place to lay seeds for a pitch.
- Share useful resources or other articles with them.
This is a handy thing to do because it establishes you as a knowledgeable figure in a certain area. This will boost your credibility when the time comes to make your pitch.
- Ask someone for an introduction.
A lot of the time, your network can go a long way. By having an introduction, you can use someone else’s credibility to try and boost yours and that of your guest post. Make sure that the person introducing you knows your contact well, though.
- Build a relationship with the publication.
All of the guest posting tips so far lead up to this final one. Cold outreach can only go so far, especially if you’re just starting out. The best way to get your guest post accepted is to go the extra mile and show the publisher that you are not only invested in them, but knowledgeable in their area of expertise.
Supplementing Your Guest Posting Tips
As an addendum to these guest posting tips, it’s important to make sure that while you are putting together a lot of these techniques and tips, that you also end up taking the time to prepare for that moment where you make a pitch. This means not only learning about the publication as we mentioned before, but learning about your point of contact. If they’ve done anything professionally of note, mention it in your query, and by all means, make sure you have the right contact information.
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