A LIST FROM AN SEO CONTENT WRITING SERVICE
30 SEO Influencers to Follow NOW
One of the most important methods of learning about SEO trends and updates is by paying attention to industry insiders and influencers. While they may not be calling the shots at Google and literally changing how SEO works, these 30 SEO influencers are your best source for up to date information, strategies and tips about all things SEO.
1. Rand Fishkin
Founder of powerhouse analytics and more company Moz.
Best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy.
— Rand Fishkin (@randfish) February 4, 2015
2. John Doherty
Founder of GetCredo; SEO and growth expert.
— John Doherty (@dohertyjf) March 29, 2016
3. Ed Fry
General Manager of Inbound.org and SEO expert.
— Ed Fry (@edfryed) February 3, 2016
4. Wil Reynolds
Founder of SEO business SEER Interactive.
Every min trying to explain “why” a ranking is what it is, is a min not spent on doing something that is highly likely to improve rankings
— Wil Reynolds (@wilreynolds) March 28, 2016
5. Danny Sullivan
Founder of both Search Engine Land and Marketing Land, both marketing and SEO businesses.
— Danny Sullivan (@dannysullivan) March 30, 2016
6. David Mihm
Expert on local SEO.
Just published my first of an indefinite # of weekly newsletters. Very exciting! —
? Minutive: Vol. 1: https://t.co/QZBNxB0duH
— David Mihm (@davidmihm) March 26, 2016
7. Jordan Kasteler
Digital Marketing Strategist for GET MWI and is versed in social media, SEO and content marketing.
— Jordan Kasteler (@JordanKasteler) March 29, 2016
8. Dan Shure
Moz associate and owner of EvolvingSEO.com.
— Jordan Kasteler (@JordanKasteler) March 29, 2016
9. Marissa Mayer
CEO of Yahoo!.
News You Need, Conversations You Want – New Updates to the Yahoo App and Homepage – yahoo: By Simon Khalaf,… https://t.co/GCA9rDOalg
— marissamayer (@marissamayer) January 28, 2016
10. Bruce Clay
Active SEO expert since 1996.
— Bruce Clay, Inc. (@BruceClayInc) March 31, 2016
One of the best and most respected analytics companies online today.
— Kissmetrics (@Kissmetrics) March 25, 2016
12. SEER Interactive
Wil Reynolds’ business focusing on SEO and analytics.
— Seer Interactive (@SeerInteractive) March 20, 2016
13. Tom Critchlow
Founder of Fiercely Curious and SEO expert.
And if you want a sense of what I’m up to these days I made a /now page:https://t.co/QNircE2wB2
— Tom Critchlow (@tomcritchlow) October 24, 2015
Intelligent and emotional marketing business.
— distilled (@distilled) March 30, 2016
15. TJ Welsh
Stryde Marketing Director and SEO expert.
— tj welsh (@ttwelsh) March 14, 2016
16. Raven Tools
Brand and SEO marketing business.
Join the 30,000+ marketers receiving actionable advice each month! https://t.co/eb2WKR3ud6
— Raven Tools (@RavenTools) August 5, 2015
Convention for all things SEO, analytics and business news.
— Pubcon (@Pubcon) March 30, 2016
18. Shane Barker
Digital strategist and prolific writer on SEO topics.
— Shane Barker (@shane_barker) May 15, 2014
19. Matt McGee
Editor-in-chief of Search Engine Land and Marketing Land.
— Matt McGee (@mattmcgee) March 30, 2016
20. Danny Dover
Viral social media sensation who speaks on entrepreneurial topics like SEO and social media marketing.
Top Bloggers And Entrepreneurs Share Their Most Successful Single Social Media Action: https://t.co/Y6Wni237lb
— Danny Dover (@DannyDover) February 15, 2016
21. Barry Schwartz
Rusty Brick CEO and content marketing expert.
Earlier today, Google Image Search Save Image Feature https://t.co/ZJPVulF1EU
— Barry Schwartz (@rustybrick) March 30, 2016
22. Neil Patel
Quicksprout, Crazy Egg and KISSmetics co-founder.
— Neil Patel (@neilpatel) March 31, 2016
23. Ann Smarty
Co-founder of Viral Content Buzz and brand manager for Internet Marketing Ninjas.
25 Actionable Ideas to Smartly Re-Use Your Old Content to Get You Busy Right Now https://t.co/FesiigBDP3
— Ann Smarty (@annsmarty) March 30, 2016
24. Kristi Hines
HubSpot and Inbound marketing certified who often writes about SEO and marketing topics.
— Kristi Hines (@kikolani) October 28, 2015
25. Avinash Kaushik
Founded marketing site Market Motive and writes books on analytics topics.
— Avinash Kaushik (@avinash) March 7, 2016
26. Search Engine Land
One of the leading sites in SEO and small business news and information.
A century of celebrating Mom: smart ad strategies for the mother of all holidays https://t.co/ZjO92FAvvJ
— Search Engine Land (@sengineland) March 31, 2016
27. Aaron Wall
Founder of SEO Book and personal SEO coach.
“The Google case is about misuse of a dominant position, to promote yourself in a neighboring market not on your merits but because you can”
— . (@aaronwall) October 26, 2015
28. Ash Buckles
InterContinental Hotels Group’s Global SEO manager.
— Ash Buckles (@ashbuckles) March 28, 2016
29. Michael Gray
SEO expert since 1998, CEO of Gray Wolf SEO.
Anything Google does to obfuscate it’s true intent, is not good news for the humans
— Michael Gray (@graywolf) August 10, 2015
Powerful analytics tools and SEO resources for all businesses.
— Moz (@Moz) March 31, 2016
The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business.
Seems easy, right?
Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay!
Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action.
As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals.
Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.
Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:
- Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet.
- Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform.
- Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
- Find where your current and potential audience is active online. Catch their attention by being active and sharing your content marketing materials on these platforms.
- Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve.
- Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience.
Case Study: How Strategic Content Marketing Can Broaden Your Audience
In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.
For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread.
Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes.
By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope.
Ready to Invest In Your Article-Writing.co Thought Leadership Package?
At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package.
Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.