• CTA copy


10 Examples of Powerful Calls to Action

Jess Barnes, Content Writer @ Article-Writing.co

Posted On: October 11, 2018

When looking at copywriting as a sales tool, the importance of a great call to action is very apparent. It’s the text at the end of your copy that converts those readers to customers. Your CTA copy is how your readers will know what to do after reading your content.

CTA copy should be persuasive, direct, and easy to follow. Your reader should immediately know what they need to do next. That action should be quick and simple.

Below are 10 examples of excellent calls to action, and some tips for creating your own.

1. Netflix

Netflix uses minimal, simple language to let you know what they have to offer. The company lets customers know that there’s no risk involved and minimal commitment.


2. Houzz

With so many apps available to help users find décor inspiration, Houzz needed to set itself apart. This simple CTA copy quickly shows readers the three benefits to using the website. They’ll be inspired, shop right from the site, and get professional recommendations.


3. Sephora

Sephora has a huge social media following. On Instagram, the company reposted this video from Chrissy Teigen to promote her collaboration. The CTA copy encourages readers to act fast. The post also includes a link that takes readers directly to the site to buy tickets.

4. Glassdoor

Glassdoor offers a few different services, and each has its own call to action on the homepage. For those searching for jobs, this section shows how easy the website can make it. The CTA features the personalization of Glassdoor and shows how it can save valuable time. The button makes it clear that it leads to the job search function.


5. BoxyCharm

There are a lot of makeup subscription services available. BoxyCharm uses their call to action to show why you should choose theirs. They point out that they offer full size products and showcase a few of the luxury brands they offer. They also give readers a sense of urgency by letting them know they have a limited time to get in on this month’s box.


6. Moo

Moo has put a twist on traditional business cards. Some people love that, but others may not be convinced. That’s why the Moo call to action offers a free sample pack. It’s a way to try the product and for the company to prove themselves. Who doesn’t love free things?


7. Allstate Insurance

The clean design of Allstate’s call to action makes it easy for website visitors to see exactly what they need. The CTA copy lets customers know how easy the process will be and lets them enter their information right on the front page.


8. Lyft

Lyft is offering two services within the same call to action. Do you want to sign up to be a driver or create an account to be a rider? This can be confusing, but Lyft shows how to do it well. The buttons are easy to see and make it clear which you should click on.

9. Hinge

Appealing to those who are looking for a dating app, Hinge shows how they’re different with one simple sentence. You’ll know whether this is the app for you immediately upon reading the CTA copy. The call to action also makes it easy to get to the app store and download to get started.


10. The Skimm

When it comes to making CTAs simple, The Skimm nails it. A text box allows website visitors to quickly and easily sign up for the service’s daily newsletters without being directed anywhere else. One click and done.

Need help writing?

Are you struggling to create a CTA that naturally persuades readers to take action after reading your copy? We can help with that. Contact Article-Writing today to learn how.

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. 

Seems easy, right? 

Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay! 

Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action. 

As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals. 

Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content. 

Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:

  • Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet. 
  • Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform. 
  • Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
  • Find where your current and potential audience is active online.  Catch their attention by being active and sharing your content marketing materials on these platforms.
  • Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve. 
  • Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience. 


Case Study: How Strategic Content Marketing Can Broaden Your Audience

In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.

Dr. Desai’s COVID PreCheck App Content Marketing

For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread. 

Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes

By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope. 

Ready to Invest In Your Article-Writing.co Thought Leadership Package? 

At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package

Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.