WRITING GUEST POSTS
Writing Guest Posts That Will Turn You Into a Thought Leader
Are you looking for an effective way of increasing your brand’s exposure? After all, this could help reach a new audience and increase your authority and reputation. Writing guest posts is a great way to achieve all of that.
A guest blog is an article that you publish on another website. These include industry blogs, local papers, or a sister company. These also do an effective job of boosting your SEO ranking by creating links back to your website. The more backlinks your page has, the more credible you appear to search engines.
If you think this sounds like a great opportunity to increase your ranking as a thought leader as well, you’re right. Here are some basic tips on writing guest posts that will guarantee you get invited back to write again.
Research Your Target Website First
Ideally, you should be pitching stories to the websites that you are already reading and know the tone of. Don’t make the mistake of writing guest posts first, then seeking out an outlet to submit them to for consideration.
Choose your target blog, then read 8 – 10 posts. This gives you an idea for what topics they’ve already covered and what areas you can add more insight to. Take note of how long the guest posts are, what the writing style is like, and what types of stories their readers engage with the most.
This will help increase the odds not only of your pitch getting accepted, but of readers finding value in the topic you choose to cover.
Keep It Timely
Is there a major trend happening in your industry that you can contribute insight to? Or something happening in current events that you can tie into? Editors and website owners are more likely to respond to pitches that focus on a timely topic. Readers are also more likely to search for (and click on) a headline that centers on a trending topic.
Get into the habit of reading the news daily and keeping up with the latest happening in your industry. Crawl through websites like Google Trends and BuzzSumo to analyze what consumers are talking about. See what topics are capturing their interest at the moment.
Let Your Expertise Shine
Now isn’t the time to be shy. Use your experience and industry insight in order to create an informative article that teaches your audience something they didn’t already know. As easy as basic guides are to create, think of how you can dive deeper into a topic and offer a unique perspective.
Give some details on your process or way of tackling problems in order to help your readers find a solution. Tell a story of a time that uses a real-life example of a time you had to solve a similar problem, provide the data to back it up, and explain why your approach was successful.
Write Clearly and Concisely
It’s natural to want to make a good impression. However, you need to put the thesaurus down. Avoid using flowery language in your writing in order to impress. Leave the technical jargon out of your writing, especially if you’re writing for a consumer-facing publication.
Use simple sentences and let your writing flow naturally. Try writing in the same way that you would have a conversation, and then go back and edit to clean things up. This will make it easier for your words to stick and for your advice to make an impact. If your reader feels like they’re having a dictionary or encyclopedia thrown at them, they’ll go elsewhere.
Do you know that you want to have a guest post published, but don’t know where to start, or don’t have time? We have plenty of it. Reach out to us today to discuss the topics you’re interested in weighing in on, and we can handle the rest.
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The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business.
Seems easy, right?
Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay!
Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action.
As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals.
Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.
Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:
- Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet.
- Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform.
- Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
- Find where your current and potential audience is active online. Catch their attention by being active and sharing your content marketing materials on these platforms.
- Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve.
- Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience.
Case Study: How Strategic Content Marketing Can Broaden Your Audience
In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.
For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread.
Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes.
By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope.
Ready to Invest In Your Article-Writing.co Thought Leadership Package?
At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package.
Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.