Are you looking for an effective way of increasing your brand’s exposure? After all, this could help reach a new audience and increase your authority and reputation. Writing guest posts is a great way to achieve all of that.
A guest blog is an article that you publish on another website. These include industry blogs, local papers, or a sister company. These also do an effective job of boosting your SEO ranking by creating links back to your website. The more backlinks your page has, the more credible you appear to search engines.
If you think this sounds like a great opportunity to increase your ranking as a thought leader as well, you’re right. Here are some basic tips on writing guest posts that will guarantee you get invited back to write again.
Research Your Target Website First
Ideally, you should be pitching stories to the websites that you are already reading and know the tone of. Don’t make the mistake of writing guest posts first, then seeking out an outlet to submit them to for consideration.
Choose your target blog, then read 8 – 10 posts. This gives you an idea for what topics they’ve already covered and what areas you can add more insight to. Take note of how long the guest posts are, what the writing style is like, and what types of stories their readers engage with the most.
This will help increase the odds not only of your pitch getting accepted, but of readers finding value in the topic you choose to cover.
Keep It Timely
Is there a major trend happening in your industry that you can contribute insight to? Or something happening in current events that you can tie into? Editors and website owners are more likely to respond to pitches that focus on a timely topic. Readers are also more likely to search for (and click on) a headline that centers on a trending topic.
Get into the habit of reading the news daily and keeping up with the latest happening in your industry. Crawl through websites like Google Trends and BuzzSumo to analyze what consumers are talking about. See what topics are capturing their interest at the moment.
Let Your Expertise Shine
Now isn’t the time to be shy. Use your experience and industry insight in order to create an informative article that teaches your audience something they didn’t already know. As easy as basic guides are to create, think of how you can dive deeper into a topic and offer a unique perspective.
Give some details on your process or way of tackling problems in order to help your readers find a solution. Tell a story of a time that uses a real-life example of a time you had to solve a similar problem, provide the data to back it up, and explain why your approach was successful.
Write Clearly and Concisely
It’s natural to want to make a good impression. However, you need to put the thesaurus down. Avoid using flowery language in your writing in order to impress. Leave the technical jargon out of your writing, especially if you’re writing for a consumer-facing publication.
Use simple sentences and let your writing flow naturally. Try writing in the same way that you would have a conversation, and then go back and edit to clean things up. This will make it easier for your words to stick and for your advice to make an impact. If your reader feels like they’re having a dictionary or encyclopedia thrown at them, they’ll go elsewhere.
Do you know that you want to have a guest post published, but don’t know where to start, or don’t have time? We have plenty of it. Reach out to us today to discuss the topics you’re interested in weighing in on, and we can handle the rest.